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Public Opinion. Ch 7 AP Government. Defined. Public opinion is the opinion of a significant number of people on an issue Middle America = middle class Silent majority = conservatives. Limits on Public Opinion. Many publics Many opinions Ignorance, do not know the issue

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public opinion

Public Opinion

Ch 7 AP Government

defined
Defined
  • Public opinion is the opinion of a significant number of people on an issue
  • Middle America = middle class
  • Silent majority = conservatives
limits on public opinion
Limits on Public Opinion
  • Many publics
  • Many opinions
  • Ignorance, do not know the issue
  • Regionality (urban-rural)
  • Culture/class differences
  • Methods of measuring
where does your opinion come from
Where does your opinion come from?
  • Family #1
  • Friends
  • School
  • Religious beliefs
  • Economic/social status
  • Education
  • Gender
cleavages
Cleavages
  • Differences
  • Why a person doesn’t fit into one group
  • Social class
  • Race/ethnicity
  • Region (where you live)
polling
Polling
  • Straw polls—not very accurate

Simple questions

  • Scientific polling—very accurate

Small number of people needed to poll the entire nation

scientific polling
Scientific Polling

5 parts

  • Determine universe
  • Determine sample
  • Write valid questions
  • Conduct valid poll
  • Analyze/report results
public opinion and ideology
Public Opinion and Ideology
  • Opinions are general
  • Ideologies narrow it down
  • Political Ideology
  • Definition– a consistent set of beliefs on issues and politics.
political ideology
Political Ideology
  • Liberal
  • Conservative
  • Consistent stance on economic and social issues
  • Can be mixed
variations of ideology
Variations of Ideology

Pure Liberals

S=liberal

E=liberal

Libertarians

S=liberal

E=conservative

Populists

S=conservative

E=liberal

Pure Conservatives

S=Conservative

E=Conservative

elites
Elites
  • Do not fit into one of the 4 categories of ideology
  • Have a connection to government or great influence by/on it.
  • Affect the public agenda