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“Mutual Cooperation to Common Success”

“Mutual Cooperation to Common Success”. Company presentation. FMS established on 2001. Previous pharmaceutical experience of st a ff since 1992. 1993 Triviumfarm – medicine wholesale company. Present activities. Business planning Product marketing Staff recruitment, hiring, consulting.

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“Mutual Cooperation to Common Success”

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  1. “Mutual Cooperation to Common Success”

  2. Company presentation FMS established on 2001. Previous pharmaceutical experience of staff since 1992. 1993 Triviumfarm – medicine wholesale company.

  3. Present activities Business planning Product marketing Staff recruitment, hiring, consulting

  4. What FMS can do for your Company? • Benefits of retaining the services of FMS • 1. Ensure establishment of contacts with most suitable local medicine-wholesalers. 2. Provide frequent representation of your Company in the area 3. Select the Customer Groups that give most profitableness to negotiated contracts 4. Reduce cost of sales 5. Provide immediate access to key Healthcare Institutions within the area(State Drug Agency, Drug price Agency, Advertising control inspection etc.). 6. Apply extensive marketing, sales and strategic planning experience to your Company with less cost of than permanent employees. 7. Function as an extension of your Sales Department with direct support from our management. 8. Allow your company to reallocate existing personnel resources to other important programs and projects. 9. Provide Monthly Status Reports - Negotiation Reports & Itinerary FMS will not represent competitive manufacturers

  5. What makes FMS different than most other Medical Marketing companies within the area ? We structure a very precise and focused program for our clients. After careful analysis of a prospective client's circumstances and resources, including discussionswith key managementpersonnel, we structure charges that cover those servicesthat are specifically recognized as necessary to the achievement of mutually accepted goals and objectives. We do not charge fees to cover extraneous overhead costs which have no direct influence on our efforts on behalf of the client. Expenses are closely monitored and incurred only after the client authorization. FMS is your partner in modern medical marketing “Mutual Cooperation to Common Success”

  6. We offer market development and product strategy by understanding of the background technology of a product, viewing it in the context of market structure and need, that is fundamental to product differentiation, acceptance and use. FMS in cooperation with producer Qalitative unstructured research Data analysis and interpretation Qalitative structured research Market structure, current and potential trends, competitor analysis, gap analysis Information from: Opinion leaders and Professional Associations, Helatcare Institutions, primary care groups, Patient groups and patient support associations Current market needs and opportunities Product differentiation and positioning Desk research,database analysis, sample analysis, ally mapping Product Strategy Report to client for confirmation How do FMSwork ?

  7. FMSrelations with customers End users Marketing activities Orders FMS Local wholesale companies Awareness in product sales Cooperation agreement Goods Payments for the goods Client producer

  8. Main therapeutic areas presented Rp 4 + 2 NSAID, antibiotics, cardiology OTC 6+ 1 NSAID Food supplements 2

  9. Present activities Main target groups covered: General practicioners,internists – 2145 Cardiologists - 80 Dermatologists - 112 Anaesthes./reanimatologists - 72 Surgeons – 412 Urologists – 80 Oncologists - 21 Hospitals - 169 Pharmacies - 840

  10. Present situation Coverage of Latvia by medical representatives of FMS Valmiera Ventspils Riga Liepāja Riga- 2 representatives Liepāja- 1- 1/2 time representative Valmiera- 1 -1/2 representative Daugavpils- 1-1/2 time representative Ventspils- 1- 1/2 time representative Daugavpils

  11. 1999 2000 2001 2002 Product marketing- main achievements Xcustomer sales development IMS data

  12. X customer sales development by therapeutic class - doxycycline FMS marketed product 2000 2002 2001 IMS data

  13. “Mutual Cooperation to Common Success”

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