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The Usability of a Website evaluated by Survey Methodologists

The Usability of a Website evaluated by Survey Methodologists. QUEST Workshop, Ottawa 2007 Bente Hole, Tore Nøtnæs and Gustav Haraldsen Statistics Norway. Evaluation Tools. Checklists for question and questionnaire evaluation:

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The Usability of a Website evaluated by Survey Methodologists

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  1. The Usability of a Website evaluated by Survey Methodologists QUEST Workshop, Ottawa 2007 Bente Hole, Tore Nøtnæs and Gustav Haraldsen Statistics Norway

  2. Evaluation Tools Checklists for question and questionnaire evaluation: • Simplified version of Forsyth’s O-Questionnaire Review Coding System and Snijker’s Expert Questionnaire Appraisal Coding System • text evaluation • Own checklist inspired by Don Dillman • evaluation of visual design

  3. What can survey methodologists contribute with? • Focus on text and concepts • simple, unambiguous and clear • Simple and consistent use of visual effects • Both on symbols and numbers (nonverbal language), and on text (verbal language) • Interaction between text and visual design • Information flow • Knowledge of cognitive processes

  4. Example I: unclear text I

  5. Example II: unclear text

  6. Example: text and visual design that doesn’t play together well

  7. Example: text and visual design that play together

  8. Example II: text and visual design that play together

  9. Example: poor information flow

  10. Example: good information flow

  11. Additional evaluation criteria when it comes to web applications • Technical preconditions • Speakers, java, flash, etc. • Evident confidentiality and data security measures • Efficiency • Speed of server and PC • The screen layout • Size, scrolling • Navigational tools • Menus, buttons, links, etc. • Audio and video effects

  12. Discussion • Do you agree or disagree with our conclusions concerning what survey methodologists can contribute with? • Do you have any experiences yourselves? • Other things survey methodologists can contribute with? • What can survey methodologists learn from traditional Web-design? • Do you know of any literature on this topic?

  13. If you have comments or questions, do not hesitate to contact us: bente.hole@ssb.no tore.notnas@ssb.no gustav.haraldsen@ssb.no

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