Pragmatics in Advertisements. 蔡佩穎 Jennifer 593202060 吳宛妮 Wenny 593202096 陳雅琪 Alicia 593202149 黃藍瑩 Linda 593202151 洪鈺婷 Sandra 593202278 古家禎 Ammee 593202436 徐君汝 Sherry 593202448. Group Member. Situational Context: Speech Acts
Bad for them
Good for you
In the movie, we can see the competition is between UPS and FedEx.At the end, the slogan: Competition bad for them, which refer to Ups and FedEx.This is about situational context. If the advertisement doesn't show the car racing between Ups and FedEx, we won’t understand what “them” the advertisement refers to.The last phrase, good for you, refers to two group. One group is people who choose DHL express, and that the words DHL wants to tell their customers. Another One refers to DHL themselves. In the movie, we know that competition is bad for UPS and FedEx, because they failed to delivery the goods on time. And that’s good for DHL which get advantage from the competition. Last phrase is about Deixis, Because After we see the movie, we know that what “you” refers to customers and DHL in the advertisement.
In this CF, they told us about what happened to our hair if we wouldn’t take care of them. Our hair would be prong and break. Using their condition product will penetrate our hair. Our hair won’t be harmful.
We can find out a example about the pronoun in this CF.
When the speaker told that: That’s it penetrate into your hair. It can represent a object or something else. In this movie, we can explain it as the condition product which make your hair more flexile.
Verbs like bet, promise, warn, pronounce, etc, they are performative verbs. And in this advertisement, there is a sentence, 保證一日之內到府安裝, it uses the verb “promise”. So it is a typical performative sentence.