slide1 n.
Download
Skip this Video
Download Presentation
@sicarter

Loading in 2 Seconds...

play fullscreen
1 / 27

@sicarter - PowerPoint PPT Presentation


  • 149 Views
  • Uploaded on

@sicarter. Apps Published: 33 Apps in iOS App Store 19 Apps in Android Market (…and a few in App World & WebOS Market, RIP) Coming Soon: Google TV Windows Phone 7 Windows 8 Tiles. @sicarter. @sicarter. Page-Level & Feature-Level Metrics. Many Apps in the Top 10 of their Category.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about '@sicarter' - zenia


Download Now An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide3

Apps Published:

33 Apps in iOS App Store

19 Apps in Android Market

(…and a few in App World & WebOS Market, RIP)

Coming Soon:

Google TV

Windows Phone 7

Windows 8 Tiles

@sicarter

@sicarter

slide4

Page-Level & Feature-Level Metrics

Many Apps in the Top 10 of their Category

LOTS

of

User

Insights

200 Million

Page Views

Per Month

+

=

=

@sicarter

@sicarter

the setup
The Setup
  • Apps are Media.
    • Like music, movies, and magazines, different people will like different Designs, and Design approaches.
    • We focus on content apps (not games), and this will color my focus for today.
  • Feel free to Agree / Disagree / Add / Refine
    • My goal is to open up a dialog
    • We all learn more. | We all become better designers
slide6

1

Make it Personal

2

Make it Focused

3

Make it Fresh

4

Make it Lucrative

5

Make it Flexible

sporting news pro football
Sporting News Pro Football

76% of Users Customize their Teams

slide9

Zumobi Ski & Snow Report

96% of Users Customize their Resorts

slide10

1

Make it Personal

2

Make it Focused

3

Make it Fresh

4

Make it Lucrative

5

Make it Flexible

slide14

1

Make it Personal

2

Make it Focused

3

Make it Fresh

4

Make it Lucrative

5

Make it Flexible

update frequently
Update Frequently
  • Content Freshness Planning
    • CMS Interop Early in the Process
  • App Updates
    • Post-Update User Spike
    • Update with new Platform Features
    • Also add Custom Features
  • Listen to User Feedback, Respond Quickly
    • In-app Feedback mechanism
    • Read every App Store review
    • Collaborate with Partner
slide17

1

Make it Personal

2

Make it Focused

3

Make it Fresh

4

Make it Lucrative

5

Make it Flexible

make it lucrative
Make it Lucrative
  • An App that is Lucrative + Free is difficult to achieve.
  • Consider monetization early in the Design process.
    • Monetization shouldn’t be an afterthought.
  • Some Options:
    • Paid App
    • In-App Purchases
    • Integrated Merchandising
    • Ad Networks vs. Sponsorship…
slide22

1

Make it Personal

2

Make it Focused

3

Make it Fresh

4

Make it Lucrative

5

Make it Flexible

our adaptive approach
Our Adaptive Approach

Native

iOS, Android, C#

HTML5

Javascript, Json

Cloud

ACS EC2, MySQL

The user should never know nor care.

slide25

1

Make it Personal

2

Make it Focused

3

Make it Fresh

4

Make it Lucrative

5

Make it Flexible

ad