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Social Media Engagement Strategies for Effective Information Management

Discover practical strategies for leveraging social media platforms to enhance information management practices. Explore tips on content curation, collaboration, and engagement to maximize the benefits of social media in managing information effectively.

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Social Media Engagement Strategies for Effective Information Management

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  1. Information Managementand Social Media

    Jesse Wilkins, CIP, CRM, IGP AIIM International 24 April 2014
  2. "Despite the euphoria of Internet enthusiasts and the hyped-up selling palaver of some web services providers, we remain uncertain as to the long-run substantive benefits the Internet will bring to businesses and to individual users.…until the webmeisters persuade us otherwise, we'll hang on to our CDs and floppies, along with the aperture cards and other imaging artifacts that have served our corporate and personal purposes so cost-effectively in the past."
  3. Social everywhere 1,330+ years worth of time spent every day on Facebook. 1.1B Facebook users. 50% log in on any day. 300M photos uploaded per day. And… Twitter and LinkedIn and Pinterest and Google+ and Tumblr and Flickr and Instagram and Myspace(!) and Livejournal and Orkut and Yammer and blogs and millions of private social networks and
  4. Agenda Information governance and social media The social media governance framework Using social media safely and effectively

  5. Information governance and social media

  6. Information governance defined “…Specification of decision rights and an accountability framework to encourage desirable behavior in the valuation, creation, storage, use, archival and deletion of information.” Source: Gartner
  7. Data architecture Data quality management Classification & metadata Information lifecycle management Audit information, logging & reporting Information governance framework Organizational structures Stewardship Policy Value creation Data risk management & compliance Information security & privacy
  8. Governance?
  9. Governance!
  10. New types of content
  11. New devices Image source: Ted Eytan, http://www.flickr.com/photos/taedc/8714927697/
  12. Consumerization of IT
  13. Third party content creation
  14. Third party hosting
  15. Professional vs. personal Devices Accounts Services

  16. The social media governance framework

  17. Prohibition is not realistic
  18. “A new class of company is emerging—one that uses collaborative Web 2.0 technologies intensively to connect the internal efforts of employees and to extend the organization’s reach to customers, partners, and suppliers. We call this new kind of company the networked enterprise.”
  19. Why a governance framework? Ensures that employees know what is expected of them Provides guidelines for being more effective Reduces risk of someone posting inappropriate content Addresses legal and operational concerns
  20. The governance framework Management Strategic roles and responsibilities Organization Groups and structures required to manage information Policy and procedures Processes and standards for managing information
  21. Roles and responsibilities IT Legal HR Communications RM Etc.
  22. Check the service level agreements
  23. The social media policy Social content is just another form of content Policy should provide a framework applicable to most or all social media tools – and to other content/communication-related technologies as well DON’T write a Facebook policy, a Twitter policy, etc.
  24. Identify security issues Security Privacy and confidentiality Intellectual property Other sensitive topics or resources
  25. What to keep? Determine whether social media content needs to be kept: Is it legally required? Is it business-related? Does it add value? Is it unique?
  26. How should it be kept? In the native service Snapshots Archived periodically Archived/captured on the fly In bulk By keyword/account Captured prior to publication Review
  27. Social media migration Between services When a service shuts down

  28. Using Social Media Safely and Effectively

  29. Figure out where you are
  30. Develop a plan
  31. Apply, extrapolate, create
  32. Training, training, training
  33. Consider enterprise versions
  34. Implement a compliance solution And many others
  35. Questions?
  36. For more information Jesse Wilkins, CIP, CRM, IGP Director, Research and Development AIIM International +1 (720) 232-9638 direct jwilkins@aiim.org http://www.twitter.com/jessewilkins http://www.linkedin.com/in/jessewilkins http://www.facebook.com/jessewilkins http://www.slideshare.net/jessewilkins
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