2011.4.18

1. Nikkei Business Publications Company-Wide Project Creating Shared Value --Taking First Steps Toward the Future-- RebuildNippon Phase 1 CVS stands for Creating Shared Value, a concept presented by Professor Michael Porter at Harvard University. It aims to achieve growth in business while solving social problems. 2011.4.18

2. Purpose and Outline of the Project This project aims to serve as a guidepost in the path to revival of the Japanese industry. Taking a fresh view of management, information technology, manufacturing, distribution, and infrastructure, we would like to present new visions that help create tough Japan. We will consolidate all necessary information so that people of different industries and businesses will be able to connect with each other beyond boundaries, and generate new power. • Company-Wide Project Site Rebuild Nippon • Our B-to-B magazines and online sites get together to launch a website dedicated to the recovery of the Japanese economy. It also serves as a portal site for a variety of channels, including seminars, special editorial issues, and a consolidated facebook. A unified logo of Rebuild Nippon project will be borne by all the related projects of respective magazines and websites. We put together all our expertise to deliver useful information for reconstruction. • Announcement • Rebuild Nippon project will be announced through Nikkei BP media, as well as The Nikkei, The Financial Times or The Wall Street Journal (tbc), The Economist (tbc), and other media with influence over the industries both at home and abroad. • Project Partners • Companies in agreement with the purpose of our project will have opportunities to communicate their ideas via various Nikkei BP vehicles to contribute to the revitalization of the Japanese economy.

3. Apr May Jun Jul Aug Sep Oct Nov Dec Project Overview Project Schedule May 18 Pre-opening Jun 1 Grand opening Planned projects 1. Nikkei BP company-wide project site Rebuild Nippon End of Sep Nikkei BP symposium “Rebuild Nippon” Jun 7 2. Seminar “For Recovery of Japan’s Economy” Phase 2: Special issue Rebuild Nippon sent with several Nikkei BP magazines Jul 3. Phase 1: Special issue Rebuild Nippon sent with several Nikkei BP magazines Nikkei Business, Associe, Top Leader Related Projects (to B) Show Your Strength, Japan 4C2P advertorial package (through Jul) Nikkei Business Messages from IT companies BW1P advertorial package (through Jun) Jun 9 & 23 delivery issues BCP & security Nikkei Personal Computing May 18 - Jun 14 work-at-home facilitation, power-saving IT systems May 25 - Jun 21 BCP Nikkei Architecture Homeland Reconstruction “Gambaro (stand together) Nippon” Nikkei Construction 4C2P advertorial package (through Jul) End of Jun - Jul Publication of Nikkei Energy Apr 26 Seminar “Energy-saving Measures in Offices and Preparation for Rolling Blackouts in Plants” organized by CleanTech Institute May 31 Seminar “Corporate Energy Management” organized by Nikkei Energy Jun 21 & 22 Seminar & Tradeshow “Electric Power Management in Plants and Offices”

4. 1. Nikkei BP Company-Wide Project Site Rebuild Nippon • Portal site of the reconstruction support project • The site will provide wide-ranging and cross-sectoral information gathered from various Nikkei BP sites to support reconstruction. It aims to serve as a guide to businesspeople striving for economic recovery. As the first step for traffic generation, we will email an announcement to all the email address registrants of our sites simultaneously (The number of recipients and frequency of the email are to be decided). • [Six Main Categories] • Reconstruction Management; BCP (Business Continuity Plan); Power Saving, Summer Time; SCM and Production Systems; Changes in Consumption Structure; Reconstruction of Infrastructure • Each category will carry articles, newly written or contributed by other Nikkei BP sites and magazines. • Project partners wanted • We look forward to your participation in this effort of supporting reconstruction of the Japanese economy and helping increase Japan’s global presence. • May 18: Preliminary opening • Starts delivering information to readers. • June 1: Grand opening • Starts showing the list of project partner companies’ logos and their messages for the project (approx. 50 two-byte characters; Japanese/English). • Upon the grand opening, a site launch announcement will be made on the following newspapers and magazine, together with proposals by industry as a whole for Japan’s reconstruction and next leap forward: • - The NIKKEI (nationwide morning edition) • - TheFinancial Times or the Wall Street Journal (tbc) • - The Economist (tbc) • - ECO JAPAN-CHINA (tbc) • The logos of the project partner companies will appear on these media, too. • An English landing page will be prepared for foreign media. • Rebuild Nippon is a collaborative effort with:

5. 1. Rebuild Nippon Site: Six Main Categories Reconstruction Management At the great earthquake this time, not a few companies might have felt that the managerial issues that are long hidden, or they chose to ignore, surfaced and confronted them one after another. In this section, ideas for reforms that open doors to new growth paths will be discussed with experts using case studies. Business Continuity Plan (BCP) BCPs prepared before the disaster worked successfully with some companies, but failed with others. What made the difference? Taking lessons from the disaster, the section provides helpful information for reviewing and/or revamping your BCP. Power Saving, Summer Time Electricity shortage is a pressing challenge with the approach of summer. While trying to save electricity through technological innovations, some companies have already started to make an even larger reform in employees’ working system by adapting summer time, and/or night, weekend, or holiday shift. What are the problems facing these forerunners and what conclusions have they reached? Issues around power saving will be discussed from both a short-term perspective and mid-and-long-term perspectives. SCM and Production Systems Industrial community newly realized the threat to their production system when the supply chains get cut off. In order to stay closely connected with manufacturers across the world and produce and supply products in a stable manner, where is an appropriate location for the base, how should they manufacture, and what are the appropriate transportation means and inventory levels? The section considers the recovery of Japan’s manufacturing in relation with the global industry. Changes in Consumption Structure The disaster made a great impact on people’s mind and their consumption behaviors. “Cheer-up” products and services are being developed in order to support the afflicted areas and overcome excessive self-restraint. There is a new movement called “Smart Life”; consumers are constantly asking themselves “What’s the right thing to do?”, and live with richness of the heart while connecting with others. The section analyzes the changing consumption styles from both consumers’ and businesses’ points of view. Reconstruction of Infrastructure We came to a point where the shape of social infrastructures—energy, architecture, water system, transportation, and information system—should be given serious reconsiderations. In addition to the toughness in a time of disaster, efficiencies in usual condition and responsiveness to the aging society should be considered as well. How can we build a next-generation city using IT and other advanced technologies, and how can businesses involve themselves in the process?

6. 1. Rebuild Nippon Website Design (tentative) • Six Main Categories • Reconstruction Management • Business Continuity Plan (BCP) • Power Saving, Summer Time • SCM and Production Systems • Changes in Consumption Structure • Reconstruction of Infrastructure Rectangle Banner Banner A community aiming at industrial support will be set up. Free exchange of information will be possible among people of different industries and organizations. June 7th seminar can be viewed in video on demand. Rectangle Banner Banner Company logo + Message of about 50 two-byte characters * An English landing page will be prepared separately to carry logo and the message in English. Please prepare your material both in Japanese and English. Consult with us for translation if necessary. * Company logo will be linked to your corporate site.

7. 2. Rebuild Nippon Emergency Seminar (Face-to-Face + Web) • [ Seminar Outline ] • Title: For Recovery of Japan’s Economy (tentative) • Organized by: Rebuild Nippon project,Nikkei Business Publications • Sponsored by: Rebuild Nippon project partners (company logos will be displayed) • Date: In the afternoon of June 7 (Tue.) • Venue: Happo-en, Minato-ward, Tokyo. Capacity of about 300 people. The seminar will be available for viewing the same day on demand on Rebuild Nippon site free of charge. • Audience: Managers and any business people involved in reconstruction effort. Admission free, pre-registration required. • Program ideas: • Message: Naoki Hasegawa, specially assigned editor-in-chief of disaster coverage, Nikkei Business Publications • Keynote Speech: “What a Business Should Do Now” by a major corporate manager • Special Speech: “What the Central/Local Governments Should Do Now” by a central/local government official • Speech by editor-in-chief: (Topic to be announced)

8. 3. Special Issue Rebuild Nippon: Phase 1 • The stand-alone supplement will carry assorted stories from our B-to-B magazines and websites, with special focus on the industries that play particularly important roles for recovery of the Japanese economy. • Topic examples • How to secure infrastructure and fund/material supplies necessary for reconstruction and redistribute / reorganize management resources • Fundamental review of the country’s energy delivery systems, with special reference to nuclear and renewable energies • Impact of macro-environmental changes on companies and individuals, such as plunge in government bond prices, food and oil price hikes, and shift to weaker yen • Inserted in July delivery issues listed below • A total of 200,000 copies will be distributed

9. Basic Items Included in the Project Partner Plan 1. Your logo and message (Japanese/English) posted on the Rebuild Nippon site (Jun. 1 - Dec. 31, 2011) *Company logo (Japanese and English) and message text of 50 two-byte Japanese characters 2. Rectangle ad on the Rebuild Nippon site (400,000 imps; list price: JPY1 mil.) (Jun. 1 - Dec. 31, 2011) *300 x 300 pixels (Flash/Gif; up to 50k) 3. Logo displayed at Nikkei BP seminar held on June 7 　　*For reasons of preparation, early application is recommended to ensure inclusion of your logo at the seminar venue. 4. Logo shown in publicity activities (magazines, newspapers, etc.) 　　　 *Due to the deadlines set for the magazines and newspapers, early application is recommended to ensure inclusion of your logo. Partnership fee: JPY1 million Application closed on: May 23 (Mon.), 2011 Logo and message submission by: May 25 (Wed.), 2011 Ad material [Necessary materials] 1) Company logo (Japanese/English versions in color and B&W) 2) Message text (approx. 50 two-byte characters in Japanese and its English translation) 3) Rectangle banner

10. Advanced Project Partner Plans [Project Partner Plan A] 1. Your logo and message (Japanese/English) posted on the Rebuild Nippon site (Jun. 1 - Dec. 31, 2011) 2. Rectangle ad on the Rebuild Nippon site (400,000 imps; list price: JPY1 mil.; Jun. 1 - Dec. 31, 2011) 3. Logo displayed at Nikkei BP seminar held on June 7 4. Logo shown in publicity activities (magazines, newspapers, etc.) In addition to the basic partner plan items 1 - 4 above; 5. 4C2P advertorial in the special issue Rebuild Nippon (List price: JPY4.6 mil.) 6. Advertorial above posted at the Rebuild Nippon site for one month (list price: JPY2 mil.) during the June 1 - August 31 period [Project Partner Plan B] 1. Your logo and message (Japanese/English) posted on the Rebuild Nippon site (Jun. 1 - Dec. 31, 2011) 2. Rectangle ad on the Rebuild Nippon site (400,000 imps; list price: JPY1 mil.; Jun. 1 - Dec. 31, 2011) 3. Logo displayed at Nikkei BP seminar held on June 7 4. Logo shown in publicity activities (magazines, newspapers, etc.) In addition to the basic partner plan items 1 - 4 above; 5. 4C2P pure ad in the special issue Rebuild Nippon (List price: JPY4 mil.) [Project Partner Plan C] 1. Your logo and message (Japanese/English) posted on the Rebuild Nippon site (Jun. 1 - Dec. 31, 2011) 2. Rectangle ad on the Rebuild Nippon site (400,000 imps; list price: JPY1 mil.; Jun. 1 - Dec. 31, 2011) 3. Logo displayed at Nikkei BP seminar held on June 7 4. Logo shown in publicity activities (magazines, newspapers, etc.) In addition to the basic partner plan items 1 - 4 above; 5. 4C1P pure ad in the special issue Rebuidl Nippon (List price: JPY2 mil.) Partnership fee: JPY5 million (List price: JPY7.6 million) Partnership fee: JPY3.6 million (List price: JPY5 million) Partnership fee: JPY2.4 million (List price: JPY3 million)

11. Advertising Programs and Rates [Rebuild Nippon Site] - One-month advertorial: JPY2 million - Rectangle ad (shown on all pages): JPY2.5 per imp. [Special issue Rebuild Nippon] - 4C1P pure ad: JPY2 million / 4C2P pure ad: JPY4 million - 4C2P advertorial: JPY4.6 million - Inside front cover spread: JPY4.5 million - Second inside front cover spread: JPY4.4 million - Third inside front cover spread: JPY4.3 million - Page facing TOC: JPY2.2 million - Page facing editorial column: JPY2.1 million - Far front spread: JPY4.2 million - Back cover: JPY3 million - Inside Back cover: JPY2.1 million * Showing of logos at the seminar and in publicity activities is an exclusive offer to project partners only.

12. Advertising Program (Online Advertorial) • <Rebuild Nippon Online Advertorial Basic Package> JPY2 million per month • 1 page of online advertorial (equivalent of approx. 2 pages of A4 format, or 3,000 characters) • Traffic Generators • Rebuild Nippon Special Content (GIF 70x70 pixels + text of 15 two-byte characters x 2 lines) for 1 month • Rebuild Nippon Mail 2-line Announcement (text of 37 two-byte characters x 1 line + link destination URL in the second line) 2 times during the period (Jun. 1 – Dec. 31, 2011) • nikkei BPnet Trend Information (20 two-byte characters) for 1 month • nikkei BPnet Hot Trend Information (GIF 70x70 pixels + text of 15 two-byte characters x 2 lines) for 1 month • BPnet Mail 2-line Announcement (text of 37 two-byte characters x 1 line + link destination URL in the second line) 4 times during the period • <Rebuild Nippon + Nikkei Business Online Advertorial Package> JPY3 million per month • 1 page of online advertorial (equivalent of approx. 2 pages of A4 format, or 3,000 characters) • Traffic Generators • Nikkei Business Online Business Trend (20 two-byte characters) for 1 month • Nikkei Business Online Mail 2-line Announcement (HTML; 20 two-byte characters x 1 line: Text of 37 two-byte characters x 1 line + link destination URL in the second line) 4 times during the period • Rebuild Nippon Special Content (GIF 70x70 pixels + text of 15 two-byte characters x 2 lines) for 1 month • Rebuild Nippon Mail 2-line Announcement (text of 37 two-byte characters x 1 line + link destination URL in the second line) 2 times during the period • nikkei BPnet Trend Information (20 two-byte characters) for 1 month • nikkei BPnet Hot Trend Information (GIF 70x70 pixels + text of 15 two-byte characters x 2 lines) for 1 month • BPnet Mail 2-line Announcement (text of 37 two-byte characters x 1 line + link destination URL in the second line) 4 times during the period

13. Advertising Program (Online Advertorial) • <Rebuild Nippon + ITpro Advertorial Package> JPY2.5 million per month • 1 page of online advertorial (equivalent of approx. 2 pages of A4 format, or 3,000 characters) • Traffic Generators • ITpro Pickup Content (20 two-byte characters) for 1 month • ITpro Enterprise Mail 2-line Announcement (text of 37 two-byte characters x 1 line + link destination URL in the second line) 4 times during the period • ITpro News Mail 2-line Announcement (text of 37 two-byte characters x 1 line + link destination URL in the second line) 4 times during the period • Rebuild Nippon Special Content (GIF 70x70 pixels + text of 15 two-byte characters x 2 lines) for 1 month • Rebuild Nippon Mail 2-line Announcement (text of 37 two-byte characters x 1 line + link destination URL in the second line) 2 times during the period • nikkei BPnet Trend Information (20 two-byte characters) for 1 month • nikkei BPnet Hot Trend Information (GIF 70x70 pixels + text of 15 two-byte characters x 2 lines) for 1 month • BPnet Mail 2-line Announcement (text of 37 two-byte characters x 1 line + link destination URL in the second line) 4 times during the period • <Rebuild Nippon + KEN PLATZ Advertorial Package> JPY2.5 million per month • 1 page of online advertorial (equivalent of approx. 2 pages of A4 format, or 3,000 characters) • Traffic Generators • Ken Platz Visual Box (GIF 55x55 pixels + max. 50 two-byte characters) for 1 month • Ken Platz Top Text Ad (max. 33 two-byte characters) for 2 weeks • Ken Platz (architecture, housing, and civil engineering) Mail: Header Ad (38 two-byte characters x 5 lines) 2 times during the period • Rebuild Nippon Special Content (GIF 70x70 pixels + text of 15 two-byte characters x 2 lines) for 1 month • Rebuild Nippon Mail 2-line Announcement (text of 37 two-byte characters x 1 line + link destination URL in the second line) 2 times during the period • nikkei BPnet Trend Information (20 two-byte characters) for 1 month • nikkei BPnet Hot Trend Information (GIF 70x70 pixels + text of 15 two-byte characters x 2 lines) for 1 month • BPnet Mail 2-line Announcement (text of 37 two-byte characters x 1 line + link destination URL in the second line) 4 times during the period

14. Advertising Program (Online Advertorial) • <Rebuild Nippon + Tech-On! Advertorial Package> JPY2.5 million per month • 1 page of online advertorial (equivalent of approx. 2 pages of A4 format, or 3,000 characters) • Traffic Generators • Tech-On! Main Site Visual Box (GIF 55x55 pixels + max. 38 two-byte characters) for 1 month • Tech-On! Theme Site Industry Trend Observer Visual Box (GIF 55x55 pixels + max. 38 two-byte characters) for 1 month • Tech-On! Main Site Text Ad (max. 38 two-byte characters) for 1 month • Tech-On! Theme Site Industry Trend Observer Text Ad (max. 38 two-byte characters) for 1 month • Nikkei Electronics NEWS Header Ad (38 two-byte characters x 5 lines) once during the period • Nikkei Monozukuri NEWS Header Ad (38 two-byte characters x 5 lines) once during the period • Nikkei Automotive Technology NEWS Header Ad (38 two-byte characters x 5 lines) once during the period • Rebuild Nippon Special Content (GIF 70x70 pixels + text of 15 two-byte characters x 2 lines) for 1 month • Rebuild Nippon Mail 2-line Announcement (text of 37 two-byte characters x 1 line + link destination URL in the second line) 2 times during the period • nikkei BPnet Trend Information (20 two-byte characters) for 1 month • nikkei BPnet Hot Trend Information (GIF 70x70 pixels + text of 15 two-byte characters x 2 lines) for 1 month • BPnet Mail 2-line Announcement (text of 37 two-byte characters x 1 line + link destination URL in the second line) 4 times during the period

15. For inquiries and application, please contact: Integrated Marketing Communications Bureau Nikkei Business Publications, Inc. Phone: +81-(0)3-6811-8029 E-mail: imc3@nikkeibp.co.jp