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Speaking Up When It Counts. Ted Oberg, ABC13 Investigative Reporter. After 9-1-1 It’s Too Late. Come up with a plan now – not just for crisis Who will be responsible for communicating your message? Collect Contacts Today. Say Something !!!. Say it Fast!!!. Say it Again. It’s OK

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Speaking up when it counts


When It Counts

Ted Oberg, ABC13 Investigative Reporter

After 9 1 1 it s too late
After 9-1-1 It’s Too Late

  • Come up with a plan now – not just for crisis

  • Who will be responsible for communicating your message?

  • Collect Contacts Today

Speaking up when it counts


Something !!!

Speaking up when it counts

Say it


Speaking up when it counts

Say it


Speaking up when it counts

It’s OK

if it hurts… and it will

You can t control the message
You Can’t Control the Message



First steps
First Steps

  • Tell parents what happened

  • Doesn’t have to be complete

  • It has to be HONEST!!!

  • Establish a person and place for media & parents

Second steps
Second Steps

  • Make sure staff on site know where PIO is & direct media there

  • Start answering questions

  • Be HONEST about what you know & don’t know

Let s say it together
Let’s Say it Together

“I don’t know the answer to that question, but I will do my best to get you an answer right away.”

This won t end on day 1
This won’t end on Day 1

  • Prepare for follow-ups

  • Media will want to be on campus – you DON’T have to let us in – but should provide some photos

  • Reinforce the managed message that school is a safe place

This will be your story
This will be your story…

  • Tell your story

  • Let the police tell theirs

  • Make sure your students & parents know school was and will be a safe place

Thanks to
Thanks to...

John Wilson

Senior Consultant

Center for Safe and Secure Schools

Harris County Department of Education


Thanks to1
Thanks to...

National Association of Independent Schools


National Association of School Psychologists