Future of Open Source CMS

1. The Future of Open Source Content Management GilbaneSF Conference May 2010 Future of Open Source CMS

2. Follow us on the Future of Open Source CMS hashtag: #fosc

3. So what is the Future of Open Source CMS?

4. 2000-2010: Proprietary ECM content silos era…

5. …and strong vendor lock-in

6. CMS Key Trend: Separation of Platforms and Applications/Products Content-Enabled Solutions Composite Content Applications Content Management Products Personas User Experience SaaS Content Application Server Content Application Builder Composite Content Platforms CEVA IDE Content Middleware Content-Enabled Runtime RIA Content Studio PaaS

7. A Composite Content Platform for Techies…. I am an engineer Do you speak JEE/.Net? Where is the dev list? Does it support JSR283? Does it work with Spring? Where are the Easter eggs? CMIS rocks!

8. … to develop Content-Enabled Applications for Practitioners

9. CMS are indeed Two Distinct Products Addressing two audiences Which require two different Business Models

10. 1) Content-Enabled Products and Solutions Reaching the Next Generation of Content-Enabled Applications

11. Increasingly Faster Pace of Innovations for Content-Enabled Applications

12. Personalized and Ubiquitous Content Consumption Experience

13. Social Groups and Workplaces

14. Personal and Portable Thinkboxes you can keep all-along your Life

15. Ideation and Market Predictions Rooms

16. New Ways to leverage your Social Intelligence

17. Curated Topical Information Hubs

18. Which content applications will be hot in the next years Who Knows? (Certainly not the CMS Vendors)

19. CMS Mission Statement: Ease the development of social-enabled, semantically-rich, visually appealing content-safe and Interoperable-ready Composite Content Applications CompositeDevelopment Tools Urgently Needed Y. BARON

20. 2) The Rise of Composite Content Platforms

21. Structured, Unstructured, Videos, Office Files, Emails… all Content Objects are equal But not the list of Valued Added Content Services your developers can rely upon

22. Built-in Lifecycle Services: Any Content deserves a Retention Plan today

23. Built-in Semantic Services: TextMining into your information wealth

24. Built-in Social Services: Leverage your Interest Graph at best

25. Built-in Mashability Services: Reaching the Next Level of Content and Data Reuse

26. Buit-in Data Privacy Services: Personal vs Corporate vs Open Data Content Licensing Content DRM DataPortability Personal Data Information Wallets

27. Content Enrichment Services Are the Backbone of tomorrow Composite Content Solutions

28. 2009: Heavy custom integration needed to develop any new Content Application Publishing Services WCM Platform Dashboards MultiChannel Library Services Mashability Multi-variate Testing Scripting Scanning& Imaging Web Portal Platform Video ECM Platform Mashups Personalization (Coumpound) Documents Images Forms Social Gadgets Email Engagement & Collaboration File Plan Portlets Actionable Content Communities Workflow Rules UGC Business Processing Activity Streams Social Platform JCR Query standards Social Graph Content Interoperability and Open Standards Social Networks Indexing SocialRank CMIS Semantic Lifting Search Platform Related Content Information Access Semanticity

29. 2010-2012: Document Centric vs Social Publishing Centric Platforms Publishing Services Document-Centric Platform Social Publishing-Centric Platform Dashboards MultiChannel Library Services Mashability Multi-variate Testing Scripting Scanning& Imaging Web Video Mashups Personalization (Coumpound) Documents Images Forms Social Gadgets Email Engagement & Collaboration File Plan Portlets Actionable Content Communities Workflow Rules UGC Business Processing Activity Streams JCR Query standards Social Graph Content Interoperability and Open Standards Social Networks Indexing SocialRank CMIS Semantic Lifting Related Content Information Access Semanticity

30. 2015: The best of all possible worlds under the same umbrella: utopia or soon a reality? Publishing Services Composite Content Platforms Dashboards MultiChannel Library Services Mashability Multi-variate Testing Scripting Scanning& Imaging Web Video Mashups Personalization (Coumpound) Documents Images Forms Social Gadgets Email Engagement & Collaboration File Plan Portlets Actionable Content Communities Workflow Rules UGC Business Processing Activity Streams JCR Query standards Social Graph Content Interoperability and Open Standards Social Networks Indexing SocialRank CMIS Semantic Lifting Related Content Information Access Semanticity

31. Conclusion: Merger of Application Servers and Content Stores Composite Content Apps Builder RIA Content Studio Data Portability Friction-less Integration Natively Interoperability Agile Content Applications Federated Content Explorer Will drive a new Generation of Composite Content Platforms

32. 3) How do these trends impact Open Source CMS?

33. Open Source CMS from a Vendor perspective Software Fondations Cost Sharing De-Facto Standards Free Viral Marketing « Software is not an asset, it is a liability »

34. Open Source CMS from a customer perspective Pimp My « Information » Ride Custom Solutions No Vendor Lock-in Free Beers

35. Common Open Source Business Model Pitfalls

36. Mixing Community Builds with Freemium Editions Mixing OpenCore with Shareware 2.0 Mixing Developement Communities with Communities of Practice

37. Reality: User-centered applications are different from Infrastructure “The real value comes from being able to concentrate on differentiating, user-centered applications – those can be still developed in a closed way, if the company believes that this gives them greater value; but the infrastructure and the 80% of non-differentiating software expenditure can be delivered at a much lower price point if developed in a shared way“ Nokia Maemo Platform http://carlodaffara.conecta.it/?p=42

38. Layer your Open Source Strategy by Lines of Products Labs Development Branch For the OS Community Stable Production Branch For Users Open Core Community Open Source Free Edition (Optional Support Program) Usually Business-Friendly Licenses Community Edition Open Derivatives Freemium/Trial Edition Commercial Open Source Commercial Editions Community Edition Dual GPL/Commercial licensing Proprietary Derivatives Free App-etitizers Proprietary Software Commercial Editions Restricted Visible Source Proprietary license And find the right Value Proposition

39. Labs Development Branch For the OS Community Stable Production Branch For Users Composite Content Platform Community Open Source Free Edition (Optional Support Program) Community Edition Usually Business-Friendly Licenses Content Management Products Freemium/Trial Edition Commercial Open Source Commercial Editions Community Edition Dual GPL/Commercial licensing Content-Enabled Applications/Solutions Free App-etitizers Proprietary Software Commercial Apps Restricted Visible Source or proprietary license Let’s now apply it to the CMS Industry

40. Content-Enabled Solutions Sales Model Solution for Marketers Solution For Information Workers Perpetual Licensing Social Media Public Sites E2.0 Social Workplaces Online Communities Dashboards Content Management Products For Practitioners (Products) Subscriptions WCM DAM RM SaaS DMS Etc… Composite Content Applications Content Application Server Control and Monitoring Center Care Composite Content Platform & Runtime Content Studio RIA Builder Subscriptions PaaS For Developers (Platform) Shared Infrastructure Libs 3rd Party Libs Indirect « Second-Level » OEM Subscriptions Spring Apache JBoss Terracotta Community OSS / Business-Friendly License Hybrid License / Prof. Open Source GPL/Commercial Any Licenses

41. ( Composite Content Platforms + Content-enabled Applications + xCM Product Family ) x Open Source _______________________ First-Class Content Solutions for Tomorrow