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From Pioneer to Brand Leader: Craig Sams, President of Green & Black’s Organic Chocolate

Learn about Craig Sams journey from pioneering Brown Rice in 1971 to leading a 20% market share with Maya Gold, England’s first Fairtrade product. Explore the growth of the brand, entrepreneurial culture, and environmental efforts like protecting mangroves for Tarpons. Discover how Green & Black’s went from a dream to a £150m brand with 10% of the UK market share and 30% annual growth, while reshaping the chocolate industry one bar at a time.

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From Pioneer to Brand Leader: Craig Sams, President of Green & Black’s Organic Chocolate

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  1. From Pioneer to Brand Leader Craig Sams President Green & Black’s Organic Chocolate July 8 2010

  2. Brown Rice 1971-1979

  3. 20% Branded Market Share

  4. Maya Gold -Britain’s First Fairtrade-marked Product March 1994

  5. The Fairtrade Mark

  6. Poyonaam Women’s Group

  7. Herbicide-free rivers

  8. More canopy habitat = more migratory birds Kentucky Warbler

  9. Entrepreneurial Culture Cirila Cho - the next Green & Black’s?

  10. Protected mangrove - Tarpon habitat

  11. First Bar 1991 Concept 1991 1995 2007 1999

  12. 1991A Dream 2010 - £150m brand 10% UK Market share 30% annual growth

  13. Changing the World - One Chocolate Bar at a Time

  14. From Pioneer to Brand Leader Craig Sams President Green & Black’s Organic Chocolate July 8 2010

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