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Strategic Doing as a Development Tool: Transform Your Community, Change Your World . Scott Hutcheson Housing & Community Economic Development Statewide Conference September 19, 2012. Why Do Together ?. Strategic Doing. Thinking Differently First Curve & Second Curve Networks

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strategic doing as a development tool transform your community change your world

Strategic Doing as a Development Tool: Transform Your Community, Change Your World

Scott Hutcheson

Housing & Community Economic Development

Statewide Conference

September 19, 2012

strategic doing
Strategic Doing
  • Thinking Differently
    • First Curve & Second Curve
    • Networks
    • Linking & Leveraging Assets
  • Behaving Differently
    • Shareholders
    • Civic innovation
    • Network Leadership
  • Doing Differently
    • Flexible & Adaptive
    • Framing Issues Appreciatively
    • A Case Study
our grandparent s communities
Our Grandparent’s Communities

First Curve – Prosperity driven by vertical business models

Prosperity occurred at a rate the world had never before experienced

the s curve caught up with our grandparent s communities
The S Curve Caught Up with Our Grandparent’s Communities

Source: Ed Morrison, Distributed under a Creative Commons 3.0 license.

the 1st and 2nd curves
The 1st and 2nd Curves

Source: Ed Morrison, Distributed under a Creative Commons 3.0 license.

2 nd curve communities are where our grandchildren will find success
“2nd Curve” Communities Are Where Our Grandchildren Will Find Success

Second Curve – Wealth driven by network business models

changing models for getting things done
Changing Models for Getting Things Done

2011

Over 1,750 hardly any working for Warner Brothers

1928

Fewer than 60 all working for Warner Brothers

changing models for getting things done2
Changing Models for Getting Things Done?

Philanthropy

Townships

Workforce

Community Development

Social Service

Cities/Towns

Neighborhood Associations

Counties

Feds

State

Housing

Schools

Police

successful communities are getting things done in different ways
Successful Communities Are Getting Things Done in Different Ways

They are moving from hierarchies to networks

we building community by building networks
We Building Community by Building Networks
  • Communities are built on connections.
  • Better connections mean better opportunities.
two components of a network
Nodes

People, groups, or organizations

Links

Relationships, flows, or transactions

Two Components of a Network
the real power comes in
The Real Power Comes in:

Combining Assets in New and Innovative Ways – Linking and Leveraging

civic innovation continuum

Trust

Co-Creation

Co-Execution

Turf

Sharing

Resources

Mutual

Awareness

Civic Innovation Continuum

Sharing

Information

Exploration

Acknowledgment

Cooperation

Collaboration

Innovation

TIME

You have to walk before you run

Adapted from Collaboration Continuum from ACT for Youth

slide19

Network Building Exercise

  • Exchange contact information with someone you do not know well
  • Find one thing you have in common
  • Decide on a follow-up activity
    • phone call
    • information exchange
    • introduction to third party
slide20

Seven Levels of Network Weaving

Introducing A and B in person and offering a collaboration opportunity to get A and B started in a successful partnership.

Introducing A and B in person and contacting A and B afterward to nurture the connection.

Introducing A and B in person.

Doing a conference call introduction of A and B

Doing an email introduction of A and B

Suggesting to A that A should talk with B and then contacting B to let B know to expect a call from A

Suggesting to A that A should talk with B

frame appreciative questions
Frame Appreciative Questions
  • Keep the end-in-mind for the discussion.
  • Experiment with the construction and scope to get a feel for how each can change the direction of the inquiry.
  • Ask yourself, ” Is this a question to which we do not already know the answer? If we do, it is not inquiry.
  • Run the question by someone to see how well the question works and where it leads.
medora indiana strategic doing case study
Medora, IndianaStrategic Doing Case Study

Why can’t we make headway in turning the abandoned outlet mall into a food distribution warehouse?

medora indiana strategic doing case study1
Medora, IndianaStrategic Doing Case Study

What if we usedlocal foods to create an exciting new story about Medora, Indiana?

slide30

Medora, Indiana will become known worldwide as the home of the National Maple Syrup Festival and as a destination for thousands of visitors. Our community will roll out the red carpet for our guests and tourism will revive our economy.

A national-level sponsor (TBD)

Indiana State Dep’t. of Agriculture

Indiana Office of Tourism

We offer a best-in-class tourism experience

Partners collaborate effectively

Purdue University

Outsiders perceive us positively

Residents look forward to the festival

Local officials are supportive

slide32

Jul 2009

We will create a bake-off as a signature event for our festival.

Research other bake offs

Secure a national sponsor

Enlist a bake-off coordinator

Develop a marketing plan

Find and book a venue

slide34

We will create a bake off as a signature event for our festival.

Enlist bake-off judges

Lori Wells

Begin advertising bake off

Bill Curtis

Create a draft task list for bake off.

Mark Johnson

Draft a bake-off coordinator job description

Mary Smith

slide36

Conduct weekly conference calls

Meet once per month

Set up and use a Google Group to keep organized

the results
The Results

The Sweet Victory Challenge is now in its 5thyear and in 2012 they received over 1,000 entries and now attracts a panel of celebrity judges. Over 5,000 visitors attended the festival in 2012, a 500% increase over 2011.

thank you
Thank You

Scott Hutcheson

Assistant Director

Purdue Center for Regional Development

Purdue Extension

765-479-7704

hutcheson@purdue.edu