Why is Competitor Analysis Necessary For Vape Social Media Strategy?

1. Why is Competitor Analysis Necessary For Vape Social Media Strategy?

2. What is vape social media competitor analysis? Many people assume or claim they know social media marketing since they use social media platforms extensively. But they don’t perform vape social media marketing. You need to know your platforms well and understand that human beings aren’t the same. Social media marketing is about changing the way you evaluate any content you come across. You can’t start social media activities without in-depth research and analyzing the competitors.

3. Better understand what other vape brands are doing Find out what your competitors are up to. Making a list of all the competitors on various social media platforms will broaden the perspective about the domain and will also help identify the brand that is making best use of the platforms. Your vape social media strategy will be dependent on the research done by you or the experienced team. Performing in-depth research will expose you to information that will help you in the long run.

4. Evaluate which platform works for your competitors  The platform that works best for your competitors can be best for you too. There are not too many platforms you can use to sell vape products. Vape brands will not spend their time and resources on platforms that don’t give good returns. So, evaluate the platforms that get high engagement and increase vape brand awareness.

5. Know the type of vape content that works Each and every vape brand will have tonality and guidelines for content creation. Tonality is the adjective of your brand’s traits. For instance, Harley Davidson as bike manufacturers, can be aggressive as it suits the persona of a biker and the range of bikes they offer. Whereas Old Spice won’t be aggressive.

6. Identify the gaps in your own vape strategy You might have spent hundreds of hours to chalk out social media strategy for the vape brand. Great! However, a part of this strategy may have been implemented by the competitors in a better manner with oodles of creativity. Now, a skilled vape marketing agencyuses proper strategy used by other competitors than strengthen yours.

7. Understand user engagement and vape brand awareness User engagement is a metric that helps evaluate the performance of social media posts. It works for vape brands too. But how do you evaluate a post by its engagement? It is simple. Just check the shares and likes and the comments each vape related post gets. Also, read the comments to understand how users interact with the brand.

8. Understand the type of vape content that works  Taboola and Nielson have announced the Moment of Next study that examines consumer attentiveness and emotional response to different content experience. Now, one of the findings is that the human attention span has reduced to 8 seconds from 12 seconds. Evaluate the type of vape content that works for your competitors. Learn how vapers interact with your posts and see how video posts perform and what was messaging in each post.

9. Understand the budget needed to run big campaigns As per Nielson, word of mouth is still the best source of vape marketing. However, you would want to increase the social presence of your brand. Now, getting high engagement on organic content has become difficult. Vape brands depend on strong content strategy.

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