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Explore the added value of usability in real estate management for industrial premises, focusing on functionality, productivity, sustainability, and brand promotion. Learn how improving usability can elevate productivity, worker satisfaction, and brand visibility.
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Usability as a value adding attribute in real estate management of industrial premises Eetu Ristaniemi Aalto - university 11.11.2010
Background • The research aims to model the added value creation of real estate management in industrial premises • Model has been developed with case studies and tested with surveys • Usability was recognized as a value adding attribute • Emphasis has been on improving functionality instead of increasing usability
Why the emphasis on functionality? • Main task for CREM in industrial premises is cost control • CREM has to enable undisturbed production • The possibilities to improve productivity are seen very limited • Thinking “only” functionality reduces flexibility and re-using possibilities • Lack of communication between real estate and production managers
Added value of real estate management in industrial premises • On a corporate level added value for stakeholders stems from: • Supporting production process • Productivity and cost control • Embracing sustainability • Environmental, social and economic • Promoting company brand • Realizing brand through real estate Does usability have a role in these value adding elements?
How can usability provide added value? • Support production processes • Increased worker productivity in processes • Embrace sustainability • Usability increases social capital • Usability increases productivity • Promote company brand • Improved employer image • Increased employee satisfaction • Brand is visible for eternal stakeholders
What is usability in industrial premises? • Usability starts from understanding the user processes and making them visible next to the production processes • More about this in the case study by Tarja and Leena and rest of the group
Towards usability and value adding elements • Communication between real estate and production managers is the key element • Real estate managers’ participation in investment processes at early stages • User participation in design processes • Transformation from cost cutting to increasing production efficiency • Usability in industrial premises • Innovative solutions