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Usability as a value adding attribute in real estate management of industrial premises

Usability as a value adding attribute in real estate management of industrial premises. Eetu Ristaniemi Aalto - university 11.11.2010. Background. The research aims to model the added value creation of real estate management in industrial premises

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Usability as a value adding attribute in real estate management of industrial premises

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  1. Usability as a value adding attribute in real estate management of industrial premises Eetu Ristaniemi Aalto - university 11.11.2010

  2. Background • The research aims to model the added value creation of real estate management in industrial premises • Model has been developed with case studies and tested with surveys • Usability was recognized as a value adding attribute • Emphasis has been on improving functionality instead of increasing usability

  3. Why the emphasis on functionality? • Main task for CREM in industrial premises is cost control • CREM has to enable undisturbed production • The possibilities to improve productivity are seen very limited • Thinking “only” functionality reduces flexibility and re-using possibilities • Lack of communication between real estate and production managers

  4. Added value of real estate management in industrial premises • On a corporate level added value for stakeholders stems from: • Supporting production process • Productivity and cost control • Embracing sustainability • Environmental, social and economic • Promoting company brand • Realizing brand through real estate Does usability have a role in these value adding elements?

  5. How can usability provide added value? • Support production processes • Increased worker productivity in processes • Embrace sustainability • Usability increases social capital • Usability increases productivity • Promote company brand • Improved employer image • Increased employee satisfaction • Brand is visible for eternal stakeholders

  6. What is usability in industrial premises? • Usability starts from understanding the user processes and making them visible next to the production processes • More about this in the case study by Tarja and Leena and rest of the group

  7. Towards usability and value adding elements • Communication between real estate and production managers is the key element • Real estate managers’ participation in investment processes at early stages • User participation in design processes • Transformation from cost cutting to increasing production efficiency • Usability in industrial premises • Innovative solutions

  8. Questions?

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