Chapter 12. REPORTING AND PRESENTING RESEARCH. Learning Objectives : Convey the importance of effective communication to research success. Describe the elements of a research proposal. Provide an overview of effective research reports.
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. . . is to answer specific research questions and thereby enable better decision-making.
1. Research Proposal
2. Written Research Report
3. Oral Presentation
Goal: to allow the decision maker to make an informed decision.
consider audience sophistication
“just the facts”
1. Front-End Loading – the first few pages are the most read pages, particularly the executive summary.
2. KISS – Keep it Short and Simple.
3. Have Empathy – readers have varying abilities to understand technical information.
4. Goal Orientation – be clear on how the project purpose is to be accomplished.
5. Edit, Edit, Edit! – keep only necessary material.
6. Be Graceful in Ignorance – avoid reporting non-relevant material and include limitations or shortcomings of the study.
7. Organization – use a lot of headings and subheadings to improve communication.
1. Statement of purpose and key research questions.
2. Brief description of research design.
3. Summary of statistical results.
4. Written answers to research questions.
5. Practical business implications.
Are men and
likely to search
for another job?
. . . are an opportunity to: