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The Urge to Merge. Kathleen A. Hansen, Professor University of Minnesota School of Journalism and Mass Communication SLA, Toronto, June 8, 2005. New SIC Category “Information and Communication”.

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The urge to merge

The Urge to Merge

Kathleen A. Hansen, Professor

University of Minnesota

School of Journalism and Mass Communication

SLA, Toronto, June 8, 2005


New sic category information and communication
New SIC Category“Information and Communication”

  • Sector for “Publishing and distributing information and cultural products, providing the means to transmit or distribute these products as well as data or communications, and processing data.


The urge to merge

  • “It includes establishments previously classified in the SIC in manufacturing (publishing); transportation, communications, and utilities (telecommunications and broadcasting); and services (software publishing, motion picture production, data processing, online information services and libraries.”


What does this mean
What does this mean? SIC in manufacturing (publishing); transportation, communications, and utilities (telecommunications and broadcasting); and services (software publishing, motion picture production, data processing, online information services and libraries.”

  • Communications industries and library/information science industries are now recognized as being more similar to one another than they once were


Still some fundamental differences in cultures and missions two industries
Still some fundamental differences in cultures and missions two industries

  • Journalism -- creating messages and delivering them to an audience across many different channels

  • Library/info science -- managing information architecture that supports proper organization of, access to and delivery of many types of information to many types of people, not defined simply as audiences


Mergers have happened so now what
Mergers have happened two industriesso now what?

  • How do we think creatively about their effect on curriculum and pedagogy in these fields?

  • Need to understand how media industries are evolving in order to understand how a merged curriculum might best serve those who want to function in these industries


Three forces at work
Three Forces At Work two industries

  • Globalization

  • Information Technology

  • Industry Consolidation


We media how audiences are shaping the future of news and information
“We Media: How audiences are shaping the future of news and information”

  • Shayne Bowman and Chris Willis - API

  • Audiences becoming participants

  • More emphasis on PUBLISHING rather than on filtering (traditional media role) or on organizing (traditional library role) information


The urge to merge
IN A NETWORKED WORLD, INDUSTRIES WHOSE PRIMARY VALUE LIES IN THEIR ABILITY TO CONNECT PEOPLE WILL WIN


Implications
Implications? THEIR ABILITY TO CONNECT PEOPLE WILL WIN

  • Curriculum that deals with the fundamentals of human communication in a networked environment

  • Storytelling, information gathering, keeping historical record, organizing massive amounts of new information


Knowledge management
Knowledge Management THEIR ABILITY TO CONNECT PEOPLE WILL WIN

  • Fad to talk about but it is still valid

  • Putting knowledge into context and synthesizing information in ways that help knowledge workers do their work and that add core value to information users


Knowledge management in the news library
Knowledge Management in the News Library THEIR ABILITY TO CONNECT PEOPLE WILL WIN

  • Nora Paul and me - NRJ article

  • Six information functions played by news library - 1) Access 2) Training 3) Quality Control 4) Archiving

    5) Revenue 6) Alerts


Access and training
Access and Training THEIR ABILITY TO CONNECT PEOPLE WILL WIN

  • Interface design issues

  • Information users have tools on their desktops -- do they know how to use them?

  • Systems that allow collaboration internally and externally


Curriculum implications
Curriculum Implications THEIR ABILITY TO CONNECT PEOPLE WILL WIN

  • Courses on interface design

  • Search strategies

  • Organizational communication


Information quality
Information Quality THEIR ABILITY TO CONNECT PEOPLE WILL WIN

  • Standards for metadata, tagging, corrections, thesauri, etc.

  • External quality issues -- what can information users trust?


Curriculum implications1
Curriculum Implications THEIR ABILITY TO CONNECT PEOPLE WILL WIN

  • Information organization concepts

  • How do information users receive and process information?

  • How do communicators do their work?


Archiving
Archiving THEIR ABILITY TO CONNECT PEOPLE WILL WIN

  • How to store and preserve large amounts of information in many different formats and channels?

  • Incorporating external databases

  • Incorporating information created by audience or patrons


Curriculum implications2
Curriculum Implications THEIR ABILITY TO CONNECT PEOPLE WILL WIN

  • Nature of information creation -- special subject expertise

  • Information architecture, preservation issues

  • System design


Revenue
Revenue THEIR ABILITY TO CONNECT PEOPLE WILL WIN

  • Leveraging information as an asset -- not a dirty word

  • Content sharing

  • Potential business value of digital information

  • Firewall and security issues


Curriculum implications3
Curriculum Implications THEIR ABILITY TO CONNECT PEOPLE WILL WIN

  • Strategic thinking, marketing skills

  • Information policy issues


Alerts
Alerts THEIR ABILITY TO CONNECT PEOPLE WILL WIN

  • Using information to generate knowledge for corporate or community leaders

  • Capturing information on a regular basis

  • Identify, sift and interpret industry trends, etc.


Curriculum implications4
Curriculum Implications THEIR ABILITY TO CONNECT PEOPLE WILL WIN

  • Information architecture

  • Organizational communication

  • Knowing how to communicate what you know


So what does this curriculum look like
So What Does This THEIR ABILITY TO CONNECT PEOPLE WILL WINCurriculum Look Like?

  • Perhaps might have six conceptual areas

  • Don’t get hung up on the number of areas or the way I’m naming things

  • Focusing on concepts here


Communication skills
Communication Skills THEIR ABILITY TO CONNECT PEOPLE WILL WIN

  • Mass media storytelling and audience concepts

  • Organizational communication

  • Interpersonal communication

  • Human-computer communication

  • Cross-cultural communication


Information policy
Information Policy THEIR ABILITY TO CONNECT PEOPLE WILL WIN

  • Access laws and regulations

  • Intellectual property issues

  • Cross-border information flows

  • Global information policies -- treaties, etc.


Knowledge structures
Knowledge Structures THEIR ABILITY TO CONNECT PEOPLE WILL WIN

  • How is information created?

  • Where does it come from?

  • Think about ALL information, not just documents

  • How do you make selection decisions?


Information management
Information Management THEIR ABILITY TO CONNECT PEOPLE WILL WIN

  • Retrieval systems and schemes

  • Digital asset management

  • Multimedia storage and retrieval

  • Archival preservation, especially for digital materials


Management of information organizations
Management of Information Organizations THEIR ABILITY TO CONNECT PEOPLE WILL WIN

  • Strategic thinking

  • Marketing

  • Collaborative planning

  • HR for information workers (ONGOING TRAINING is essential)


Search strategies
Search Strategies THEIR ABILITY TO CONNECT PEOPLE WILL WIN

  • Information gathering skills

  • Information evaluation skills

  • Sources of information

  • Legal and ethical use of information


These courses exist
These Courses Exist THEIR ABILITY TO CONNECT PEOPLE WILL WIN

  • But they are spread across units or departments or schools within a college

  • Might allow students to build a degree program that puts appropriate pieces together from any unit in the merged entity


Silos are good for silage
Silos Are Good for Silage THEIR ABILITY TO CONNECT PEOPLE WILL WIN

  • They are terrible for interdisciplinary degree programs

  • Break out of curricular silos and encourage students and faculty to collaborate and create new paths into the information industries


Thank you k hans@umn edu
Thank You THEIR ABILITY TO CONNECT PEOPLE WILL WINk-hans@umn.edu