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Games ‘R’ Us. DeVry University MDD460. Project Proposal. By Group A Beasley, Matthew Bolden , Susan Garcia , Andrew Holt , Thomas Jacobus , Holly Millsap , George Morales , Natalia Moxley , Lindsi O’Dea , Kevin Paradis , James Pindell , Anna. Project Overview. Objectives.
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Games ‘R’ Us DeVry University MDD460 Project Proposal By Group A Beasley, MatthewBolden, SusanGarcia, AndrewHolt, ThomasJacobus, Holly Millsap, George Morales, NataliaMoxley, Lindsi O’Dea, KevinParadis, JamesPindell, Anna
Project Overview Objectives • Create visually pleasing website • Attract target demographic • Allow for easy upkeep for the company • Include a large library of game information • Include a few games that can be played through the site • Maintain cross browser compliance
Project Overview Budget Timeline Budget Total: $11,035.00 • Domain Registration $15.00 • 1 Year Small Business Hosting $720.00 ($60/mo with 1 SSL Certificate) • Developer Labor Costs$8800.00 ($550 per week of development) • Maintenance $1500.00 ($125 per month) Timeline: 11/2012 – 3/2012 (16 weeks) • Initial Proposal – 11/4/2012 • Needs Assessment/Content Analysis – 11/11/2012 • Repository Concept & Project Plan – 11/19/2012 • Initial Conceptual Design – 11/26/2012 • Market Research Report – 12/3/2012 • Cost-Benefit Analysis Report – 12/10/2012 • Final Market Research Report – 12/17/2012 • Presentation of Plan to Customer – 12/20/2012 • Begin Production of Website – 1/5/2013 • Launch Final Design of Website – 3/1/2013
Project Overview Features of New Site • Flash Landing Page • User Friendly Interface • On Site Games Area • Gaming Accessories Section • Gaming Console Section • Games Section • Community Section • Game R Us information sections
Flash Landing Page • Used to catch new user’s attention and gain information. • Contain promotional information • Upcoming Release Dates • Quick Link to Online Games Section
User Friendly Interface • The target demographic is gamers ages 16 to 35. Navigation should be easy to find and user with self defined keywords for links. • Clutter should be minimized to help guide the viewer’s attention. • Accordion menu’s to help hide extra information. • Advertising as far as banners for products that Games R Us offers or paid advertising from Google AdWords or any other source will be placed on two specific portions of the page and will not change throughout the website.
On Site Gaming Using Flash there will be an array of on site games available for users. Games are already available for use and can be implemented to the site easily. Using familiar past games, and casual games users will spend more time on the site.
Game Accessories Section • This section will focus on the accessories and peripherals that Games R Us offers • Keyboards • Mice • Controllers • Headsets
Games Section Buy New Pre-Owned • Promotions Page for Each Category • Release Dates & Pre-ordering • Top 10 list for Best Selling Games • Special Offers for Returning Users • Detailed Description & MPAA Rating • Inventory Count for Used Games • Condition Report for Used Games • Rules of Conduct for Selling Games • Detailed Description & MPAA Rating Other Features • Calendar of Events @ GamesRUs • Top 10 list for Best Selling Games
Game Console Section New Systems Used Systems • Promotions Landing Page - Shared • Details for all Console Types Carried • Prices & Descriptions of Packages • Pictures & Specifications • Comments Section for Users • Promotion Landing Page – Shared • Section for GamesRUs Buying Console Equipment • Inventory Tracking • Condition Report • Detailed Description & Price
Community Section The Forum • Discussion on Tips, Tricks, & Cheats • Technical Issues Discussion Area • Share Stories of Great Scores • Ability to Add Walkthroughs
GamesRUs Information • Company History • Mission Statement • Map & Directions • Hours of Operation • Contact Information
Market Research Survey objective This market research was done prior to developing a new website for a new and used retail video game store called Games R Us. It was conducted to determine some best practices of the target demographic that the store wishes to reach. The results will be used to enhance the layout, priority, and interface of the website. Methodology This questionnaire was administered by the website development team to individuals who have experience with video games. The video game player market has changed dramatically over the past decade and in response we decided to include the input of any person who has played video games. No age, race, gender, or other considerations were beyond the respondents experience with video games was taken into consideration for valid research candidates.
Project Management Content Storage The proposed Games R Us system will be hosted on a cloud-based server company allowing for maintenance and upkeep of content with ease from anywhere. Content and database can be maintained from any location with secure access through SSL login capabilities. The admin and other chosen employees of Games R Us will be maintaining the website keeping cost down. The current small IT company will no longer be needed. Social Media Applications Existing social media websites such as Twitter, Facebook, MySpace, and others used to create a web presence without the development of a standalone website. This concept would greatly decrease the cost of the project but increase the amount of upkeep needed from Games R Us employees. It would also decrease the usability and usefulness of the website to its customers.
