presented by bharat kumar s ahoo n.
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Presented by Bharat Kumar S ahoo
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  1. Presented by Bharat Kumar Sahoo

  2. MEANING The word Pepsi comes from the Greek word "pepse”, which is a medical term, describing digestion and the food dissolving process within one's stomach.

  3. History • Founder was North carolina in 1965. • Introduced named as Brad drink. • Peps and kola nuts use for preparation

  4. HISTORY • In 1985 A Proposal With R.P Goenka Group Was Rejected By Govt. • PepsiCo Came to India In 1989. • Revenue-$65 Billon • It Distributed More Then 200 Countries • 37 Beverage Plant And 3 Food Plant

  5. KEY PEOPLE CEO-(India food)-Praveen Someshwar • CEO (India beverages)-Goutam Mukkavilli • CHAIRMAN-(PepsiCo india region)-Manu Anand

  6. Marketing mix

  7. Product of PepsiCo food Beverages (Frito-Lay) PEPSICO KURKURE LAY’S LEHAR NAMKEEN QUAKER OATS UNCLE CHIPPS ALIVA PEPSI 7UP MOUNTAIN DEW NIMBOOZ SLICE TROPICANA MIRINDA AQUAFINA

  8. place

  9. Place

  10. promotion

  11. promotion

  12. Promotion

  13. Product mix

  14. Competetors in the Industry

  15. Positioning Younger Audience And Those Who Are Young At Heart Pepsi Positioned Itself As The Drink For The New Generation.

  16. POPs AND PODs Point Of Parity Of PepsiCo Is Producing Soft Drink, Refreshment Drinks And Drinking Water Point Of Difference Of PepsiCo Is Producing Snacks Item ,Juice And Oats

  17. Current market share In 2011, The Retail Carbonated Drinks Market In India Was Worth Rs 63.4 Billion 1.8 Billion Litres In Volume. Pepsi Topped The Market Share List With A 15.6 Per Cent Share, 7up Was Placed In The Sixth Position With A Market Share Of 5.5 Per Cent.