1 / 17

Q1.

Q1. The Global Commodity Chain links the Core and Periphery, which explains why and how the consumption orientation of the affluent is related to the human poverty of the poor. Analyze the statement using the following concepts: Conspicuous consumption vs. Comprador consumption

zanthe
Download Presentation

Q1.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Q1. • The Global Commodity Chain links the Core and Periphery, which explains why and how the consumption orientation of the affluent is related to the human poverty of the poor. Analyze the statement using the following concepts: • Conspicuous consumption vs. Comprador consumption • Youth as commodity vs. Labour as commodity

  2. 8 Cs: Commodity Chain (GCC) -International Division of Labour (IDL) Core’s Consumption & Labour Commodification are two sides of the same coin. Classes (in Core & in Periphery) Consumption Patterns: Conspicuous vs. Comprador Commodification: of Core’s youth & of Periphery’s Labour Circularity in Core’s youth employment Corporation’s surplus extraction Child/youth/poorer classes‘labour

  3. Why do global corporations create Commodity Chains? How does it work? • International division of labour (post colonial) • Endless accumulation: economic growth to maximize profits • Commodification of everything; • Global search for surplus extraction • Repeated cycles of innovation, change, and expansion

  4. 2. Core’s Consumption & Labour Commodification are two sides of the same coin. • Global Commodity Chains (GCC) have integrated the global production processes and consumption patterns. • World System Theory: GCC links richer consumers in the Core and Periphery • IDL links the Core’s capital with Periphery’s working poor.

  5. 3. Classes (in Core & Periphery): • Consumption patterns of richer classes • Core’s endless consumption is imitated by the periphery’s richer classes

  6. Peripheral states: • Subcontractors (owner class): • Upper income class (global Elites) • luxury goods consumer household • Educated & skilled workers: • Middle income class (White or Blue collar) • Children at school • Youth at school • Poorer classes: Child/youth/women work

  7. 4. Consumption Patterns: • Conspicuous consumption • Comprador consumption

  8. Conspicuous consumers • Creation of artificial wants • Persuaded to consume endlessly • Ads & Peer pressure lure the young • Comprador consumers: • Not interested in country’s development • Consumers • ‘Go-between’ class in MNCs’ surplus extraction

  9. 5. Circularity in youth employment: • Not accidental but designed mass consumerism in post-war Era • Commodification of youth in mass advertising • Demand for and supply of young service sector workers • Consumption ( resulting MNC profits) will be greater in a stable economy

  10. Circularity…(cont’d) • Consumerism - Commodification Link is circular • Service sector employers: • Hire young workers because youth is what sells their product • Youth/child often is the real product being sold • e.g.: Ads of child/youth in jeans or t-shirts, sneakers or snowboards, soft drinks or CDs

  11. Commodification: of Core’s youth & of Periphery’s Labour: Why? Endless accumulation of capital requires endless consumption. MNCs develop strategies that link the Core’s consumers/ youth and the periphery’s surplus labour for extracting endless profits

  12. Core youth Commodified in the Service sector • Low-end service work • Low in status, value and skill • Not “real” work • Corporations view youth work as hobby

  13. The company hires “brand representatives”: • Not cashiers or clerks • Exhibiting the “A&F Look” for the experience at Abercrombie & Fitch stores • Selling an experience for customer to experience again and again through the Brand

  14. 7. Corporate capital - oligopolistic or monopolistic - extract profit from surplus labour. • Core: • Capitalist oligopolistic competition allows smart accumulation of profit • Self-interest drives costs & profits • Peripheries: • Corporate monopolistic capitalism by sector – by agri.product, by industry, etc., - works to eliminate competition • Corporate mergers aim to extract & transfer surplus (profit) by squeezing those who are not powerful players in the market • Unequal exchange

  15. Peripheral states: • Human poverty and labour commodity: • Lower income and Poorer classes: • Households working in production: • Working men, children, youth, & • women • Human poverty is when children must work: Child labor

  16. 8. Child/youth/poor class: labour commodity • International Labor Organization (ILO) reports: • In 2010 Global total of Children (age 5-17): • 1.586 billion • 20 mil. more than in 2004 (1.3% increase) • In the Developing World (2010): • Working children. (age 5-17): 306 mil. • Child labour (age 5-17): 215 million http://www.ilo.org/wcmsp5/groups/public/@dgreports/@dcomm/documents/publication/wcms_126752.pdf Source for 2004: http://www.ilo.org/global/Themes/Child_Labour/lang--en/index.htm

  17. http://www.unicef.org/publications/files/SOWC_2006_English_Report_rev.pdfhttp://www.unicef.org/publications/files/SOWC_2006_English_Report_rev.pdf

More Related