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Bigger Opportunities for Better Libraries Loleta Fyan Rural Library Conference

Bigger Opportunities for Better Libraries Loleta Fyan Rural Library Conference. April 30, 2009. The Breton Group. 50+ Michigan public libraries 26 Needs Assessments 35 Feasibility Studies 20 Capital Campaigns: $17+ Million raised 7 Millage campaigns 6 Miscellaneous services.

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Bigger Opportunities for Better Libraries Loleta Fyan Rural Library Conference

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  1. Bigger Opportunities for Better LibrariesLoleta Fyan Rural Library Conference April 30, 2009

  2. The Breton Group • 50+ Michigan public libraries • 26 Needs Assessments • 35 Feasibility Studies • 20 Capital Campaigns: $17+ Million raised • 7 Millage campaigns • 6 Miscellaneous services

  3. Observations • Libraries are more than most people know and expect. • Libraries are under-appreciated as community assets. • Library “people” generally do not advocate assertively for their libraries. • Most people do not associate philanthropic giving with the library. • Libraries have great potential to generate philanthropic support.

  4. Objectives • Generate greater awareness of what your library offers and its vital role in the community • Generate greater support for the library

  5. Ultimate Goal:Sufficient fundingHow do we do that?Development:We Build RelationshipsWE MAKE FRIENDS FOR THE LIBRARY

  6. Why Are Friends Important? • They’re there when we need them. • They help out. • They attend our events. • They tell others about our projects. • They get others involved • They give money.

  7. Making Friends(Five I’s of Development) Invest Identify Inform Involve Interest

  8. Making Friends - Identify Broad-based • Who needs to know about the library? Specific • Who can benefit the library with leadership, influence, affluence?

  9. 2007 Charitable Giving: $306 Billion 13% 5% 7% 75% Individuals Bequests Corp/Bus Foundations

  10. Making FriendsCultivation • Inform • Invite • Involve

  11. Making Friends Inform • Spread the word – be an ambassador for the library • Family • Friends • Coworkers • Neighbors • Share your knowledge and enthusiasm

  12. Inform • Who is the audience? • What is the message?

  13. Audience/Constituencies • Elected officials • Opinion leaders • Educators and students • Young families • Seniors • Youth • Homeschool families • Job seekers • People lacking technology at home • Potential/donors

  14. Audience - Message

  15. Audience - Message

  16. Communications Methods, Strategies, Venues • “Fast facts,” talking points • Patron profiles • Website • Newsletters • Blogs • City, township (service area) website links • School communications • Civic organizations, Chamber of Commerce, DDA, etc. • Church bulletins • Marquees

  17. What Does Your Billboard Say?Are You… • Informed? • Positive? • Involved? • Enthusiastic? • Committed?

  18. How Do You Inform-Broad-based?Strategically?

  19. Making FriendsInterest and Involve • Invite them to read to kids • Host a tour • Host a social gathering at the library • Interview for the newsletter • Ask for advice • Recruit for a committee

  20. Making FriendsInvolve • Follow up • “Thank you for participating.” • “What did you think?” • “What were your impressions?” • “What is your opinion?”

  21. Making FriendsInvest • Ask friends to invest in the library • Broader-based • Annual appeal • Memorial giving • Specific • Special projects (new programming, summer reading, etc.) • Capital campaigns • Planned (deferred) gifts

  22. Development Pyramid Planned Gifts Special/MajorGifts Annual Giving Annual appeal, memorial gifts, etc.

  23. Making and Keeping Friends • Call donors to thank them personally • Invite them to special events at the library; build the connection • Keep in touch

  24. Top 10 Things You Can Do to Help Their Library • Be informed, enthusiastic, committed • Spread the word • Seek new opportunities/audiences to expand library awareness • Identify those who can be most helpful to the library; open the door to potential “friends” • Invite people into the library

  25. Top 10 Things TrusteesCan Do to Help the Library 6. Ask for advice, counsel, opinion 7. Thank donors – again and again 8. Find new ways to appreciate donors • Connect prospective donor interests w/ library projects/events • Provide an opportunity for a someone to make the library better – ASK FOR THE GIFT!

  26. Questions?

  27. Thank you!

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