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meníme budúcnosť Slovenska prípravou novej generácie slušných a schopných mladých ľudí

meníme budúcnosť Slovenska prípravou novej generácie slušných a schopných mladých ľudí. Re-branding of Manageria. Manageria has grown-out of „ management “ field. Change in scope of M anageria 2008-2013. Future leaders. Diverzita. IT klub. 4. 1. 2. 3. Students. i ncl .

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meníme budúcnosť Slovenska prípravou novej generácie slušných a schopných mladých ľudí

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  1. meníme budúcnosť Slovenska prípravou novej generácie slušných a schopných mladých ľudí • Re-brandingofManageria

  2. Manageria has grown-out of „management“ field • Change in scopeofManageria 2008-2013 • Futureleaders • Diverzita • IT klub • 4. • 1. • 2. • 3. • Students • incl. • political activities! • Children • Management/ Economics • Natural & tech.sciences • PublicSector • Law • IT • ...

  3. 1. • Whyre-brandingManageria? 2. Project set-up 3. • Re-brandingapproach 4. • New brand

  4. Weset-up a diverseteam to design new brand Peter Holík (Gingers, Branding expert) Jozef Ďuračka (Branding expert) Michal Kitko (Aspiro Sales & Marketing consultant) Rasťo Blažej (Consultant) Re-Branding project team Stanislav Boledovič (Manageria) Rastislav Kulich (Google SK) Andrea Tittelová (Manageria, founder YPE) Peter Virsík (adidas CEE)

  5. Re-Brandingproject to belaunchednextspring • Roadmap of “Re-branding project” Feb. 2014 Dec. 12th, 2013 Nov. 14th, 2013 Dec. 10th, 2013 Nov. 6th, 2013 Information toKIPnetwork • Launch and debate within Manageria community 3rd Re-Brandingworkshop Discussionwith MLP at Google Public launchat major rebrandingevent

  6. 1. • Whyre-brandingManageria? 2. Project set-up 3. • Re-brandingapproach 4. • New brand

  7. Manageria targets „clients“ in 3 segments • OverviewofManageria program portfolio • Careerclubs (new) • Proven & respectableLeadersfor SK • FutureLeaders • Graduateswithownvisionandvalue integrity • Students • Pupils/ children • High-end primaryeducationsystem in SK tfs

  8. New brandstructure • Individualbrands • Targettingsystematicchange • Oftenpolitical • Onestrong „school“ brand • Directworkwithstudents • Non-political Forum • Careerclubs Brands Y1 ... Yn Brand X ... tfs

  9. Ournewset-uphasbeensuccesfullyadopted in thecorporateworld • Beiersdorf AG – overview(illustrative) Focus on investors, charity, etc. Beiersdorf AG ... B2B focus Foodretail & drugstores Pharmacies

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