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E-Commerce. Learning Objectives. To learn how to start an online business. To get to know e-commerce management. To learn to avoid the problems when shopping online. 1. Part I Active Listening. 2. Part II Fun Break. 3. Part III Additional Listening. 4.

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learning objectives
Learning Objectives
  • To learn how to start an online business.
  • To get to know e-commerce management.
  • To learn to avoid the problems when shopping online.
contents

1

Part I Active Listening

2

Part II Fun Break

3

Part III Additional Listening

4

Part IV Viewing & Speaking

Contents
active listening

Dialogue 1

Active Listening

Tips on Choosing and Finding the Right Products to Sell Online( I )

Words and Expressions

active listening1

Tapescript

Active Listening

Exercise 1

Directions: Listen to a dialogue and fill in the table with the information you

hear.

_______________

non-perishable

shipping cost

_______________

light

_________________

________________

broken items

_______________

sturdy

___________

_______________

packing the fragile objects

active listening2
Active Listening

Exercise 2

Directions:Listen to the dialogue again and answer the following questions.

1. What kinds of products can Michelle choose to sell online according to Mr.

Smith?

(1) First, .

(2) And, .

2. What is a niche product?

It is a product .

3. Why should a niche product be chosen?

Because this kind of product category doesn’t have

and it’s the one you can stand out in.

_____________________________________

it should be a product of high demand

__________________________

it needs to be easy to ship

____________________________________

made and marketed for specialized uses

______________________

______________

a huge amount of competition

active listening3

Dialogue 2

Active Listening

Tips on Choosing and Finding the Right Products to Sell Online (Ⅱ)

Words and Expressions

active listening4

Tapescript

Active Listening

Exercise 1

Directions: Listen to a dialogue and fill in the table with what you hear.

_________________

a search engine

_______________

Drop Shipper

___________

online

_______________

Wholesaler

_______________

Importer

_______________

Exporter

___________

offline

________________

local crafters

________________

local businesses

________________

tradeshows

active listening5
Active Listening

Exercise 2

Directions: Listen to the dialogue again and fill in the blanks to complete the

answers to the following questions.

1. According to Mr. Smith, where can we find the products?

_______________________________________________________________

We can search for the products on the Internet, and away from the mouse.

2. If we wonder why a great product isn’t online, what should we do?

_______________________________________________________________

_______________________________________________________________

We should be the first to put those products online, and offer to sell the products online in exchange for a percentage of the profits made.

3. Where is an especially good place to find products?

_______________________________________________________________

At tradeshows.

active listening6
Active Listening

Exercise 2

Directions: Listen to the dialogue again and fill in the blanks to complete the

answers to the following questions.

4. What kind of products can we find there?

_______________________________________________________________

_______________________________________________________________

We can search through the products that interest us, the products we feel comfortable recommending and the products we feel will make the sale.

5. Whom can we meet there?

_______________________________________________________________

We’ll be able to meet the vendors and get price sheets to figure out our costs.

active listening7

Passage

Active Listening

How to Prevent Credit Card Fraud

Words and Expressions

active listening8

Tapescript

Active Listening

Exercise 1

Directions: Listen to a passage and choose the best answer to each question.

What is the serious problem about the Internet according to the passage?

A. A lot of stolen credit cards were sold on the Internet.

B. Fraud on the Internet has increased.

C. Many websites are destroyed. D. Many illegal websites are on the Internet.

How can the thieves get the information of the credit card?

A. The customers post the information on the Internet for them.

B. The customers sell the information to them.

C. They steal the information from websites.

D. They steal the information from credit card firms.

1

2

active listening9
Active Listening

Exercise 1

How many pieces of advice does the passage give us to keep from being cheated?

A. Three. B. Four. C. Five D. Six.

What can be inferred from the passage?

A. Mastercard is a kind of credit card which the thieves cannot steal.

B. Mastercard is a kind of credit card only used on the Internet.

C. The Mastercard firm will lower the credit cards’ credit limit.

D. The Mastercard firm will offer a safer credit card.

What does the passage suggest if you are in doubt when you are shopping online?

A. Don’t use your credit card to buy things. B. Order this computer at once.

C. E-mail the information of your credit card to the site.

D. Make the purchase over the telephone.

3

4

5

active listening10
Active Listening

Exercise 2

Directions: Listen to the passage again and fill in the blanks.

1. The Internet has led to a huge increase in .

2. Websites offering cheap goods and services should be regarded .

3. Computer hackers have broken down , raising questions about the

safety of cardholder information.

4. Credit card firms are now fighting against .

5. Shop only at ; send your credit card information only if the website

offers an .

6. If the security is , a letter will appear in the bottom right-hand corner of your

screen. The website address may also start https://—the extra “s” stands for .

If in doubt, give your credit card information .

___________________

credit card fraud

____________

with care

_________________

security systems

______________

online fraud

______________

secure sites

___________________________

advanced security system

________

in place

________

security

___________________

over the telephone

fun break

Tapescript

Fun Break

Directions: Listen to the joke An Equal-opportunity Employer and decide

whether the statements are true (T) or false (F).

1. The dog saw an ad when watching TV.

2. The applicant should be able to use a computer and speak more than one

language.

3. The dog was unable to type 70 words a minute though he made no mistakes.

4. The office manager didn’t hire the dog because he didn’t have the skills

required.

5. The dog finally proved that he could speak more than one language.

( )

F

( )

T

( )

F

( )

F

( )

T

additional listening
Additional Listening

Product Images Are an Important Factor in Making the Sale

Words and Expressions

additional listening1

Tapescript

Additional Listening

Exercise 1

Directions: Listen to a passage and decide whether the statements are true

(T) or false (F).

1. “What you see is what you get” is always the case whenever and wherever you

purchase items.

2. When shopping online, sometimes you will be misled by a false product picture.

3. According to the speaker, “A picture is worth a thousand online sales” is true when

selling online.

4. When purchasing via the Internet, you cannot only see the picture of the product but

also the physical object.

5. When selling online, you can only take product pictures yourself.

6. It helps to make your product more attractive to show several photos of each

product if applicable and in different colors or designs.

( )

F

( )

T

( )

T

( )

F

( )

T

( )

T

additional listening2
Additional Listening

Exercise 2

Directions:Listen to the passage again and fill in the blanks.

1. Falsely representing an item sold online will only , often leading

to a disgruntled return and the elimination of for that matter.

2. When purchasing online, the only way possible to see the product they are about to

purchase is .

3. You can use to make the pictures look more attractive.

4. Any type of representation of the item will help increase customer

confidence in following through with a purchase.

5. So get out the camera and . Show your customers what you have

to and chances are they’ll show you in return!

___________________

mislead customers

__________________

a return customer

_______________________________

the picture provided on the site

___________________

an editing program

_______________

valid physical

________________

start snapping

__________

offer

_____________

the money

viewing speaking2
Viewing & Speaking

Activity 1

Directions: Discuss the following questions in groups and report your

answers to the class.

1. Have you ever bought products online? Describe your experiences.

2. What are the advantages and disadvantages of online shopping?

viewing speaking3
Viewing & Speaking

Activity 2

Words and Expressions

viewing speaking4

Videoscript

Viewing & Speaking

Activity 2

Directions: Watch a video, discuss the questions and talk about how to start

business online.

1. What’s the reason for some Internet businesses to

crash?

2. What does it require to run a successful Internet

business before getting started?

3. How should you get started once you get an idea?