1 / 29

The EU Cookie Law

The EU Cookie Law. What is a cookie. Small files stored on a users computer They store modest amount of data Can be accessed via computer or web server Allows the page to be tailored to the user Can also carry information between sites. What uses cookies. Google Analytics

zalman
Download Presentation

The EU Cookie Law

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The EU Cookie Law

  2. What is a cookie • Small files stored on a users computer • They store modest amount of data • Can be accessed via computer or web server • Allows the page to be tailored to the user • Can also carry information between sites

  3. What uses cookies • Google Analytics • Embedded YouTube videos • Google Maps • Session Cookies (basket contents) • Social Sharing Buttons • Affiliates To name a few!

  4. 1st Party & 3rd Party A first party cookie is a cookie set on a users computer by your website whilst they are on your website A third party cookie is a cookie set by another website e.g. facebook.com (when a like button renders on the page) whilst a user is on your website

  5. What is the new EU law?

  6. A site cannot store or gain access to information stored, in the terminal equipment of a subscriber or user, unless they have been given information about the purposes of the storage, and they have given their consent. There is an exception where the storage or access is strictly necessary for the provision of a service requested by the user.

  7. But why? More and more data is being collected about people on the web. This is being used and aggregated in ever more sophisticated ways. The law is designed to ensure consumers are aware of this and give them the choice whether or not to allow it.

  8. What needs to be done? The ICO makes 3 core recommendations: • Audit your website to find out what cookies you have. • Inform your visitors about your use of cookies. • Get Consent for their continued use.

  9. How intrusive are your cookies?

  10. Zero Intrusiveness These make your website work! • Site navigation • User sessions • Basket contents These are cookies that would fall under the 'strictly necessary' exemption for consent in the regulations.

  11. Low Intrusiveness These are designed to enhance the user experience or measure site performance: • Analytics cookies • Text size • Colour preferences These are 1st party cookies however if persistent and last longer than 30 days may become the next level

  12. Medium Intrusiveness These are cookies that store more personally identifiable information and may cross site track: • Website personalisation • Facebook like buttons This would also include third party cookies that enable certain types of plug-ins and widgets to be added to a site to enhance user functionality

  13. High Intrusiveness These are cookies that are intended to track and record visitor interests, without any prior consent: • Online advertising • Google maps • YouTube Videos A vast majority of 3rd Party cookies would fall into this category

  14. So what can you do about it?

  15. Pretend it’s not happening This is definitely happening! – 26th May The fine for not complying is up to £500,000

  16. Cookie audit your site This is the 1st step towards complying If your still don’t comply, this will help Tools available to help you do this

  17. Comply! Your current web agency may have a solution they can offer you Your CMS may well have an inbuilt compliance module Use a 3rd party to help you understand your websites implication and become compliant

  18. What next?

  19. The Audit We will assess the intrusiveness of your cookies, based on what they may be used for and who has access to the data. We advise which need consent and which are exempted. And we will provide guidance on a range of suitable strategies for consent compliance, aligned to your business needs and the user journey. Prices from £1,500

  20. Optanon

  21. Optanon

  22. Optanon

  23. Manage Once the Audit has identified all the cookies on your site, configure your compliance notice in the Optanon MyCookies App. Add the Optanon script to your site and you can be cookie legalin a matter of hours. Your compliance notice can be cutomised to add your logo and match brand colours Easily up-date your notice when cookies change.

  24. Opt-in Consent The Optanon script adds a cookie opt-in bar to your website, for strict regulation compliance. Alsocomes with Multi-Touch Consent, building visitor consent into the user journey. Once the user clicks ‘allow’ it’s business as usual*

  25. Implied Consent Optanon also offers an implied consent approach. This assumes visitors are opted-in to cookies but provides selective controls to opt-out of non-essential types of cookies. As part of our ongoing product development we are continually adding more features and options. All interfaces can be re-skinned to match organisational branding

  26. Optanon

  27. Optanon

  28. Optanon

  29. Q&A

More Related