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Communication Plan

Communication Plan. Getting Baderman Island Resort through the Organizational Change Process. Introduction. The Scenario The Challenge of Change Launching the Communication Plan The Pre-change Approval Creating the Need for Change Midstream Change & Communication Confirming the Change

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Communication Plan

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  1. Communication Plan Getting Baderman Island Resort through the Organizational Change Process

  2. Introduction • The Scenario • The Challenge of Change • Launching the Communication Plan • The Pre-change Approval • Creating the Need for Change • Midstream Change & Communication • Confirming the Change • The Impact of Management’s Response • Addressing the Negative • The Importance of a Communication Plan

  3. The Scenario The Organization - Baderman Island Resort The Change – Better quality control policies

  4. The Challenge of Change “When implementing a change program, change leaders often find that misinformation and rumors are rampant in their organization…….....the challenge is to persuade employees to move in a common direction” (Spector, 2013 pg. 319).

  5. Launching the Communication Plan The Four Stages – • The Pre-change Approval • Creating the Need for Change • Midstream Change & Communication • Confirming the Change

  6. Laying out the Plan Planning for Each Stage • The Purpose • Necessary Technology • Testing Effectiveness • Generating Feedback

  7. The Pre-Change Approval The Purpose - • To convince top management of the need for change Necessary Technology - • Email and presentations Testing Effectiveness - • Gauge the responses and questions Generating Feedback - • Encourage open communication

  8. Creating the Need for Change The Purpose - • Create dissatisfaction with current policies Necessary Technology - • Presentations Testing Effectiveness - • Review the results of the pre-change approval meeting Generating Feedback - • Ask for questions, thoughts, suggestions, and concerns

  9. Midstream Change & Communication The Purpose - • To positively create the change Necessary Technology - • Email updates, event timelines, company’s computer system, and progress reports Testing Effectiveness - • Have weekly meetings to assess how the change is proceeding Generating Feedback - • Weekly meetings to assess reactions

  10. Confirming the Change The Purpose - • To confirm and celebrate the change Necessary Technology - • Email, company’s computer system, and social media Testing Effectiveness - • Organization-wide celebration Generating Feedback - • End of change survey

  11. The Impact of Management’s Response On average only 27% of employees feel that management is in touch with their concerns (Spector, 2013).

  12. Addressing the Negative • Treat people with respect • Provide specific information • Have no surprises • Provide participation • Respond positively • Weave the change into existing policies • Have honest and open communication

  13. The Importance of a Communication Plan “The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw

  14. References • Fojt, M. (1995). Quality planning and the communication plan. The Journal of Services Marketing, 9(3), 27. Retrieved April 30, 2014 from: http://search.proquest.com/docview/212663560?accountid=458 • Shaw, George Bernard (n.d.). Retrieved May 5, 2013 from BrainyQuotes.com: www.brainyquote.com/quotes/topics/topic_communication.html#C6m0H3xWv7pchSrD.99 • Spector, B. (2013). Implementing organizational change: Theory into practice (3rd ed.). Upper Saddle River, NJ: Prentice Hall. • Tupper, C., Deszca, G., & Cynthia, I. (2012). Organizational change: An action-oriented toolkit (2nd ed.). Thousand Oaks, CA: Sage.

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