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‘On Becoming a Brand!’ Generate business with Social Media April 21st, 2011 Antoinette Pernot

‘On Becoming a Brand!’ Generate business with Social Media April 21st, 2011 Antoinette Pernot Benno Pieters. 1. Aurium Commerce. “The Business Research Company” New (HiTech) tools Design business models Business Model Testing (Marketing en Sales) Implementation Services. 2. 2.

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‘On Becoming a Brand!’ Generate business with Social Media April 21st, 2011 Antoinette Pernot

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  1. ‘On Becoming a Brand!’ Generate business with Social Media April 21st, 2011 Antoinette Pernot Benno Pieters 1

  2. Aurium Commerce • “The Business Research Company” • New (HiTech) tools • Design business models • Business Model Testing (Marketing en Sales) • Implementation Services 2 2

  3. Statistieken Nederland Key figures • 86% of Dutch households have internet access • 62% is member of a social network • 67% reads weblogs • 27% has own weblog Users per platform in Nederland (autumn 2010) • Hyves 8.500.000 • Facebook 3.318.100 • LinkedIn 2.278.930 • Twitter 410.000 3 3

  4. March 2011: 140 Mio pday Aug 2010 : 90 Mio pday 4 4

  5. What can you do with Social Media (private)? • Private use; questionaire (#daretoask) • Stay in contact (friends, family) • General & public calls (oa missing persons, accidents) • Job search; recruitment; career changes

  6. What can you do with Social Media (business)? • Customer service (Web Care) • Co-creation (crowd sourcing) • Social Intranet (internal CRM) • Marketing and Sales (special)

  7. Social Media 7 7

  8. Basic Selection 8 8

  9. On Becoming a Brand! 9

  10. Special Edition “Coach” • Maarten Bos • Marijke Lingsma • Christa van Luyk • Bertine van Hoof • Robert Taen • Daphne Smit • Fer van den Boomen • Marijke Beukema • Nanja Mol

  11. Building your brand • The product or service itself • Having an opinion (your values) • Load with emotion (personal passion, enthousiasm) • This creates (Personal) Brand experience

  12. Objectives ‘On Becoming a Brand!’ • By sharing your knowledge creating a group of followers on the Social Media • Be active so that you become a ‘Brand’ • Communicate your Added Value • Entice potential customers to come to you (eg events)

  13. ROI Social Media 13 13

  14. The six steps Stap 1: Vision , mission, values, image Stap 2: Business Messages & One-liners Stap 3: Choose blogs, (own) communities, networks Stap 4: Social Media & Sales Pattern Stap 5: Publicise (posting, microblogging) Stap 6: Book 14 14

  15. Effectivity 15 15

  16. Software tools You need tooling to manage your Social Media Pattern 16 16

  17. TweetDeck 17 17

  18. How many followers do you need? 500-1000 500-1000 1000-2000 100-200 300-1000 1000 18 18

  19. Must: Claim your identity 19 19

  20. Must: Monitor your identity 20 20

  21. Conversion! (‘sales calls’) • Convert Social Media followers to leads using: • Invitations to your own Mini-events • General Networking events (Efactor) • Joint visits to trade fairs • 1 on 1 meeting (coffee, lunch, drinks, dinner, own office)

  22. LinkedIn Groups 22 22

  23. Facebook - Fanpage 23 23

  24. Blog filmpje 24 24

  25. YouTube Channel 25 25

  26. 26 26

  27. Read at your own leisure: Aurium Commerce Prinseneiland 305 1013 LP Amsterdam 27 27

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