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Case: Picasso Cuts, Raleigh, NC

The Issue. With a name like Picasso Cuts, consumers looking for a simple hair cut may not consider this local barber shop. However, the name speaks more to the art appreciative environment created inside, not the types of haircuts coming out.. The Resolution. Surrounding businesses entice a t

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Case: Picasso Cuts, Raleigh, NC

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    1. Case: Picasso Cuts, Raleigh, NC Brand Management

    2. The Issue With a name like Picasso Cuts, consumers looking for a simple hair cut may not consider this local barber shop. However, the name speaks more to the art appreciative environment created inside, not the types of haircuts coming out.

    3. The Resolution Surrounding businesses entice a trendy, artsy, hipster crowd, the exact target market the local shop is looking for. Use the different eras of the artist, Picasso, along with his signature (slightly modified) to emphasize the association of the brand name with art appreciation, rather than with unconventional hair styles.

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