ANALYZING CONSUMER MARKETS

1. ANALYZING CONSUMER MARKETS

2. PRESENTED BY :UROOSA FAROOQUI ROLL#79TEHNIET FATIMA SHAH ROLL#77SONIA SHAIKH ROLL #74AZRA PARVEEN ROLL#20 FARIYAL ROLL#54

3. CONSUMER BEHAVIOR A Consumer behavior is the study of how individuals, groups, and organizations select buy, use and dispose of goods,services,ideas and expectations to satisfy their needs and wants.

4. What Influences Consumer Behavior? Cultural Factors Social Factors Personal Factors

5. What is Culture? Culture is the fundamental determinant of a person’s wants and behaviors acquired through socialization processes with family and other key institutions.

6. Subcultures Nationalities Religions Racial groups Geographic regions

7. Social Factors Reference groups Family Social roles Statuses

8. PERSONAL FACTORS Age Self- concept Life cycle stage Occupation Lifestyle Wealth Values Personality

9. Consumer buying behaviour • Buying behaviour of final consumers • Purchase goods and services for personal consumption

10. Model of Consumer Behavior

11. Key Psychological Processes Motivation Perception Learning Memory

12. Maslow’s Hierarchy of Needs

13. Perception There are three perceptual processes; • Selective attention • Selective distortion • Selective retention

14. Consumer Buying Process Problem Recognition Information Search Evaluation Purchase Decision Postpurchase Behavior

15. THANKYOU