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ANALYZING CONSUMER MARKETS

This analysis explores the critical aspects of consumer behavior, focusing on how individuals, groups, and organizations select, use, and dispose of goods and services. It highlights the influences of cultural, social, and personal factors on consumer decisions, including motivations, perceptions, and the buying process. By understanding these elements, businesses can better tailor their marketing strategies to meet consumer needs effectively. The study incorporates models of consumer behavior and emphasizes the significance of psychological processes such as motivation, learning, and memory.

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ANALYZING CONSUMER MARKETS

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  1. ANALYZING CONSUMER MARKETS

  2. PRESENTED BY :UROOSA FAROOQUI ROLL#79TEHNIET FATIMA SHAH ROLL#77SONIA SHAIKH ROLL #74AZRA PARVEEN ROLL#20 FARIYAL ROLL#54

  3. CONSUMER BEHAVIOR A Consumer behavior is the study of how individuals, groups, and organizations select buy, use and dispose of goods,services,ideas and expectations to satisfy their needs and wants.

  4. What Influences Consumer Behavior? Cultural Factors Social Factors Personal Factors

  5. What is Culture? Culture is the fundamental determinant of a person’s wants and behaviors acquired through socialization processes with family and other key institutions.

  6. Subcultures Nationalities Religions Racial groups Geographic regions

  7. Social Factors Reference groups Family Social roles Statuses

  8. PERSONAL FACTORS Age Self- concept Life cycle stage Occupation Lifestyle Wealth Values Personality

  9. Consumer buying behaviour • Buying behaviour of final consumers • Purchase goods and services for personal consumption

  10. Model of Consumer Behavior

  11. Key Psychological Processes Motivation Perception Learning Memory

  12. Maslow’s Hierarchy of Needs

  13. Perception There are three perceptual processes; • Selective attention • Selective distortion • Selective retention

  14. Consumer Buying Process Problem Recognition Information Search Evaluation Purchase Decision Postpurchase Behavior

  15. THANKYOU

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