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Facebook Ads in 2022 – What’s Changing

Personalisation is one of the most powerful toolkits in a marketeru2019s belt. Yet, 9 out of 10 marketing leaders say it delivers profits. Personalisation works by targeting small audience segments based on their niche interests and behaviours. Some tools also allow ad agencies to personalise by using a customeru2019s information, like their name.<br>

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Facebook Ads in 2022 – What’s Changing

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  1. hello@zakagency.com Facebook Ads in 2022 – What’s Changing?

  2. hello@zakagency.com With over 2,963 billion monthly active users in 2022, Facebook remains the world’s most active social media platform. So it’s no wonder that advertisers flock to Facebook to try and reach numerous members of their audience. Facebook has a range of tools that make it valuable for businesses. For example, you can create your own page and sell through it, form a Facebook group, update your news feed with shareable content, and run paid ad campaigns. Any ad agency can tell you that marketing should consist of multiple strategies, incorporating content marketing for organic traffic and paid ads. Facebook is still a focal point for ad agencies in London, but how they run their ads is constantly evolving.

  3. hello@zakagency.com Facebook, in the past, allowed businesses to target their audience by choosing which interest groups to advertise to. This year, Facebook is removing some detailed targeting options. Whilst the platform agrees that personalised advertising is the best way to market, the influence of civil rights and policy sectors moved them towards the update. More specifically, Facebook removed the following topics from its targeting categories:       Health Race Ethnicity Sexual orientation Religion Political beliefs As a result, ad agencies can no longer target, for example, members of the LGBT culture specifically. Nor can they target lung cancer awareness or specific religious holidays.

  4. hello@zakagency.com How to Reach Your Facebook Audiences in 2022 Facebook, nonetheless, provides a few tips for still reaching your audiences.  You can target Website custom audiences. This matches Facebook’s ad targeting to those who have visited your website using the Facebook pixel. Whilst you won’t reach as many new customers this way, it’s an excellent way to keep in touch with existing leads.  Small businesses can target engaged custom audiences. These people have previously interacted with your Facebook page or content or may have watched a video that appeared on their news feed.  You can use location targeting to reach people in your business vicinity.  Use lookalike audiences to reach people similar to your engagement custom audience, others who might be interested in your content but haven’t yet seen it.

  5. Contact Us Address:-Soho Works, 7th Floor, 2 Television Centre, 101 Wood Lane, LondonW12 7FR Email Id:- hello@zakagency.com Contact Number:-020 3195 5250 Website:-https://www.zakagency.com/

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