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Before discussing the benefits, itu2019s essential to know precisely what content writing tools powered by AI actually achieve and how they work. AI isnu2019t at a stage where itu2019s capable of unique and individual thought. Instead, AI content writing tools draw from a database of existing content and jumble it into new, original content. At least where plagiarism checkers are concerned.<br>
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hello@zakagency.com Content Writing With AI: Is It a Good Idea to Incorporate AI Into Your Content Marketing Strategy?
hello@zakagency.com With every passing year, AI tools are becoming a bigger deal in business. Already, AI is used in marketing through features like AI chatbots, funnel automations, and more. Now, AI is capable of writing content. If you’re struggling to come up with articles to add to your post and want a quicker and easier solution to get a lot of writing done, these tools seem like a godsend. But, could they be the right way to break through your writing block and win you better visibility online? In this article, we’ll discuss the pros and cons of AI content writing tools.
hello@zakagency.com What Are AI Content Writing Tools, and Can They Really Write Content? Before discussing the benefits, it’s essential to know precisely what content writing tools powered by AI actually achieve and how they work. AI isn’t at a stage where it’s capable of unique and individual thought. Instead, AI content writing tools draw from a database of existing content and jumble it into new, original content. At least where plagiarism checkers are concerned. These tools function using natural language generation, processing, and deep learning. AI content writing software may offer blog content templates, generate content based on a heading or keywords, or let you rewrite an existing article with all new formulations. So, what are the benefits and challenges?
hello@zakagency.com AI Content Writing Can Be Expensive To benefit from AI tools, you’ll need to invest in software that can rewrite articles for you or even write them from scratch. Unfortunately, this often comes at an ongoing and high monthly cost or a cost per article. Usually, the expenses outweigh writing the content yourself or even turning to an advertising company in London for assistance. You Lose That Human Touch Next, whilst AI can write grammatically well, the produced articles lack human sentiment. It’s still a machine that’s writing the content. So much as you can often specify a tone of voice to write in, there is no emotional appeal, authenticity or authentic human experience behind any content. If customers realise they’re reading AI regurgitation, your authenticity and care for your work may be questioned.
hello@zakagency.com You Might Lack Natural Flow At times, AI still fails to grasp the context of an article. It will base its writing on existing content and thereby adopt its mistakes, sometimes reformulating articles in nonsensical ways. You’ll still need to proofread and edit each piece. If you want to put your best foot forward, we recommend avoiding AI content writing tools for your brand. Your values, culture and mission are unique to you, and only real humans will understand your appeal and communicate it to your audience. If you’re struggling to develop a content strategy or need help finding your voice, why not contact an advertising agency in London? ZAK works with innovative brands to strike the right tone online and communicate your unique, authentic value. Reach out today to learn how we can help you improve your content strategy.
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