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Video 17 Digital Remix

IBMS Semester 6b Fall 2013 Mr. George Szanto. Video 17 Digital Remix . Topics and Learning Goals. Digital Remix Definition Examine how remix effects all aspects of marketing off & online Extending and morphing the mix. Learning Goals.

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Video 17 Digital Remix

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  1. IBMS Semester 6b Fall 2013 Mr. George Szanto Video 17 Digital Remix

  2. Topics and Learning Goals Digital Remix Definition Examine how remix effects all aspects of marketing off & online Extending and morphing the mix

  3. Learning Goals Explain how the Internet has changed all aspects of the marketing mix Give examples of how apps or widgets impact the marketing mix Analyze an online offering for physical evidence which is used to build reassurance

  4. Digital Remix – a definition Re-examining the traditional offline marketing mix andreapplyingitto the online digital world

  5. New Digital MarketingMix

  6. How Interactive Marketing Changes the Mix Identification – easier to get customer specifics Individualization – tailored for lifetime purchases Interaction – dialog to learn customer needs better Integration – customer knowledge penetrate easier and quicker into all parts (departments) of the company Integrity – need for developing trust through non-intrusive online methods (permission) Voettekst

  7. Now some examples of new elements of the digital remix Look at capital equipment – optical sorting for food production Look at professional power hand tools for carpenters, plumbers, tradesmen Mix elements: online reputation management; online training; online experience; Interaction, Integrity, Individualization Voettekst

  8. Examples of Apps in the Remix Redfish Instruments app – built in signal generator to pre-test purchase of actual meter + post meter purchase utility Voettekst

  9. Example of Apps in the Remix New channels for promotion and sales appear – e.g. NCR POS terminal sold as IPAD app vs traditional POS terminals via corporate website. Voettekst

  10. Link Farm to previous examples Tomora Optical Sorting; Buhler Optical Training Courses ; Key Technology Optical Training Courses Mikata Power Tools; Bosch Power Tools Training; Rigid Power Tools; NCR POS Website; iTunes NCR POS App Voettekst

  11. End of Video - Thank you Please take the online quiz associated with this video During this week’s workshop, please be ready to present your case’s OVP or to debate those presented by classmates!

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