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Learn how to host successful teleseminars from anywhere, attract global participants, and monetize your content. Explore different types of teleseminars, setting up, choosing services, and maximizing revenue potentials. Discover practical tips for fantastic teleseminars and effective marketing strategies.
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Teleseminars Bill O’Hanlon
Why Teleseminars? • You can do them from anywhere • You can record them and turn them into money-making or marketing items • There is no limit to the numbers you can have on the phone/web • You can get participants from all over the world • Everyone knows how to use the phone
Types of Teleseminars • Preview calls for longer or more intense/expensive programs • Small group calls for consultation or training • Open calls with topic and questions • Interview/conversation calls in which you interview an expert or a colleague; or someone interviews you or several people have a conversation on some topic or area of expertise
Setting Up a Teleseminar • Find the service you will use • You can start with free (freeteleconference.com) • Or paid (InstantTeleseminar/Nconnects) • Work out your topic/focus/outline/content • Set date/time for the call(s) • Set up a way for people to register • Capture email addresses • Take payments • Get links to put on blogs/websites/emails • Get the word out • Create slides, handouts and bonuses and put them up for downloading • Create autoresponders • Do and record the call
Choosing a Teleseminar Service • Free or paid? • Can you schedule ahead? • Do you have your own permanent number? • Web component or telephone only? • Recording capabilities? • Multiple host option? • Audio controls? • See who’s on the call? • Hand raising capabilities? • Support? • Cost?
Get a Great Shopping Cart • Captures emails • Manages autoresponders/broadcasts • Offers affiliate program • Hosts digital audios/video • Makes it easy to pay • PayPal/credit cards • Good tutorials • Good support • Reasonable cost
Get a Great Email System • Captures emails/easy unsubscribe & update • Manages autoresponders/broadcasts • Great statistics • Allows plain text and HTML emails • Good tutorials • Good support • Reasonable cost
Doing a Great Teleseminar • Great topic/content • Bonuses/deliver lots of value • Start right in; less intro/fluff • Great handouts • Slides • Web option available • Clear instructions • Follow-up; upsells
What to Charge? • The benefits of free • Reputation development • Email list building • Product creation • Paid • What do others in your area charge? • What do you make per hour? • Anywhere from $25/hour-$100/hour • CE credits available? Extra charge or built-in?
Overwhelmed?Outsource and Copy • Get someone who knows this stuff backwards and forwards to set it all up for you • Try Elance (www.elance.com) • Partner with people who have done it • Model on them • Pick their brains about how they do it and what components (shopping cart, teleseminar service, autoresponder/email management system, instructions) • Sign up for others’ teleseminars and model on them
My recommendations • Instant Teleseminar Service • http://instantTeleseminar.com/productInfo.asp?x=781496 • Nconnects Teleseminar Service Premium • http://NConnects.com/ProductInfo/?x=781496 • 1ShoppingCart • http://www.webmarketingmagic.com/app/default.asp?pr=9&id=78775 PayLoadz is a gateway/credit card processing service • https://www.payloadz.com/ • Constant Contact email management • http://www.constantcontact.com
On the cheap • FreeConferenceCalling • http://www.freeconferencecalling.com • E-junkie shopping cart • http://www.e-junkie.com • PayPal Internet payment system • https://www.paypal.com/us/mrb/pal=XQHC6GZZTJBMS • Mad Mimi email service • http://www.madmimi.com
No mailing list? • Do calls for others • Offer a great bonus for signing up for your email list • Start a blog • Free on Wordpress.com • Offer free calls and tell everyone you know and ask them to spread the word • Make a YouTube video with valuable content and a link to your newsletter/website/blog with great bonus offer • Get a Facebook account; Get on Twitter; Get on LinkedIn
Bill O’Hanlon 223 N. Guadalupe #278 Santa Fe, NM 87501 USA Bill@billohanlon.com www.billohanlon.com www.yourlifeoffreedom.com www.getyourbookwritten.com www.paidpublicspeaker.com Disclosure: Some links in this slide presentation and in the handouts contain affiliate links, which earn me a referral fee. I wouldn’t use an affiliate link if I didn’t believe in (and usually use) the service. And there is no extra cost to you (above what you would normally pay) when you click one of the links.