Media Education

2. Media Awareness Network is a Canadian not-for-profit centre of expertise and excellence in media education. Our vision is to ensure children and youth possess the necessary critical thinking skills and tools to understand and actively engage with media.

3. Our mission is to be the leading Canadian provider of media education resources and awareness programs for educators, parents, children and youth. • develop and deliver high-quality Canadian-based media education resources • provide leadership in advancing media literacy and contributing to the development of public policy on issues related to the media • build broad public support for media education

4. Media Education “Media Education is the process of teaching and learning about media. While media literacy is the outcome – the knowledge and skills learners acquire.” (David Buckingham)

5. Media education includes: • Learning hands-on production techniques • Recognizing how elements of a specific medium convey meaning • Thinking critically about media issues and media influences

6. Media Education in Canada Canada is a world leader in media education • In 1988, Ontario became the first educational jurisdiction in the world to mandate media literacy as part of the English curriculum. • By 1999, media education was a mandated part of ELA curriculum across Canada.

7. Young Canadians in a Wired World Phase II (2005) • 5,272 students • Grades 4-11 • All provinces and territories • Conducted by ERIN Research

8. Canadian kids’ top 50 sites • 94% of the top 50 sites include marketing material • 90% contain registration procedures where kids are asked to submit personal information • 94% collect additional information through other features such as surveys and contests

9. Protecting privacy 2001 survey • 59% would give real name to enter an online contest • 68% would give real name when signing up for a free email account 2005 survey • 19% would give real name to enter an online contest • 37% would give real name when signing up for a free email account

10. 66% of kids want schools to teach them about protecting their privacy

35. TECHNO-TONOMY Privacy, Autonomy and Technology in a Networked World by the Alberta Civil Liberties Research Centre

36. About Us Alberta Civil Liberties Research Centre

37. This is part of a larger project On the Identity Trail: Understanding the Importance and Impact of Anonymity and Authentication in a Networked Society (funded by SSHRC)

38. AlbertaCivilLibertiesResearch Centre We received funding from: • the Sheldon Chumir Foundation for Ethics in Leadership • Social Sciences and Humanities Research Council (SSHRC) Public Outreach Grant • ACLRC receives core funding from

39. Techno-tonomy • Teacher Materials • Handouts • Games • Presentation materials • Weblinks and Resources • CD-Rom

40. Modules • Introduction • Legislating Privacy: Your Rights • Protecting Privacy: Name or Nym • Surfing or Surveillance • Marketing and E-Commerce • Meeting People Online • Protecting Privacy or Mission Impossible?

41. Module Contents • Information on privacy • legal • social • statistics • Primers for Students • Users find solutions • Handy tips • Summary • Questions to facilitate discussion

42. Introduction

43. Legislating Privacy: Your Rights

44. Protecting Privacy: My Name is Nym

45. Surfing or Surveillance

46. Marketing & E-Commerce

47. Meeting People on the Net

48. Protecting Privacy or Mission Impossible?

49. AlbertaCivilLibertiesResearch Centre Any questions?