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Engaging disaffected young people: the Youth Secure Streets project . Alice Murray, Westminster City Council and Lauren Small , Inclusion. The YUS project . Funded by European Commission Justice Department

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engaging disaffected young people the youth secure streets project

Engaging disaffected young people: the Youth Secure Streets project

Alice Murray, Westminster City Council and Lauren Small, Inclusion

the yus project
The YUS project
  • Funded by European Commission Justice Department
  • Partners: Municipality of Pescara, Region on Abruzzo, Progetti Sociali (Italy) , Municipality of Cordoba (Spain), City of Westminster , Inclusion (UK)
  • Common aim to devise measures to tackle serious youth violence across EU towns/cities
  • Focus on local engagement and transferable solutions
  • Inclusion and Westminster worked together to produce anti-violence campaign for the borough
slide3

Demographics

  • Residents at both ends of the wealth spectrum - some of the richest and most deprived communities
  • 33,000 young people aged 0-15 (14% of the population)
  • 10,500 young people aged 15-19
  • 189 Westminster residents aged 18 and under were convicted of an offence
  • Approximately 118 young people have been identified as being involved in gangs in Westminster
slide5

Tackling youth violence in Westminster

Following an escalation in youth violence and rise in community concern, Westminster City Council developed the ‘Your Choice’ programme:

Four themes:

slide6

Integrated Gangs Unit

Police

Council

Commissioned Services

Gang Exit Programme

Conflict Mediation

Growing Against Gangs & Violence

Family Support

FreshStart

Safe & Secure

Aligned Services

Other Police Teams

Youth Offending Service

Locality Young People’s Services

Schools

Youth Clubs

Neighbourhood Crime Reduction Service

your choice aims
Your Choice: Aims
  • Reducing youth violence in Westminster
  • Reducing overall offending by youths in Westminster (non-violent offences)
  • Reducing gang affiliation of those who participate in Your Choice
  • Reducing community concern about gangs and serious youth violence in Westminster

Mantra: Cross border, cross agency, cross age range

project aims
Project aims
  • Give young people a chance to make a difference in their community
  • Help get their message about gangs and crime out to other young people
  • Provide access to decision makers
  • Create a campaign by young people for young people
  • Training and skills development
  • Developing and online, print and video/radio campaign with professionals
slide9

Youth engagement

  • Outreach sessions in local youth clubs
  • Brainstorming sessions on the key campaign messages and materials
  • Sessions with professionals to generate materials graphic designers and music producers and some media training
  • Residential weekend to finalise campaign ideas and to give the young people experience of team working through fun activities
  • Campaign launch week
which path will you choose
Which path will you choose?
  • Audio tracks
  • Radio adverts
  • Radio interviews
  • Leaflets for young people, for parents and for professionals
  • Posters
  • Magazine adverts
  • Three short campaign films for the website
  • The website: www.whichpathwillyouchoose.com