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Effective Marketing for your Virtual Library. http://www-lib.nearnorthschools.ca/vle1.htm by Jan Reynolds Near North District School Board. User Behaviour. “Google Generation not so hot at Googling” Information Behaviour of the researcher of the future, January 11, 2008 UCL

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Effective marketing for your virtual library l.jpg

Effective Marketing for your Virtual Library

http://www-lib.nearnorthschools.ca/vle1.htm

by

Jan Reynolds

Near North District School Board


User behaviour l.jpg
User Behaviour

“Google Generation not so hot at Googling”

Information Behaviour of the researcher of the future, January 11, 2008 UCL

  • Navigation – spend more time, than actual reading

  • “power browse”- going online for quick wins

  • Not Assessing Authority - their trust level is high


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Staff Training

  • Train staff so that they are comfortable

  • Train all staff

  • Prepare a PowerPoint

  • Make sure that there is a hands-on component to the training

  • “Techie” Tuesdays with Staff members

  • Have cheat sheets to remind staff of key components


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Engaging Student Interest

  • Grade Nine Orientations and quiz

  • Collaboration with teachers

  • Appeal to students by offering technology clubs and value input into the Virtual Library


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Race

  • Virtual Library VS Google

  • Instructions: Divide the group into two. One team VL and one team Google.

  • Rules: The VL team is only allowed to use the resources found on the VL site and the Google team is only allowed to use google search engine.

  • Preparation: Get both groups on their appropriate web site so they start at the same time.

  • Explanation: This is a race. The first team that finds all the answers to the quiz wins. Keep the quiz face down until the instructor says go.


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Marketing Ideas

  • Home Access Flyers sent home with report cards

  • Magnets to Teachers and School Secretaries

  • Posters

  • Power Point presentations

  • Monthly Update through the email system e.g., Student Link Updates/Monthly feature and other new products






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Trustees

  • Creates a level playing field for students

  • Cost efficient- essentially a small amount per student

  • Better Research results

  • Prepares students for post-secondary


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How to get Teachers to use your Virtual Library!

Safety

Reading Levels

Research Skills


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CARS Information

Virtual Salt

http://www.virtualsalt.com/

  • C = complete, current

  • A = accurate

  • R = reliable, relevant

  • S = safe

CARS Information:

Complete

Accurate

Reliable

Safe


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Free internet is a mix of good, bad and ugly

Subscriptions – we pay for quality control

Skill of surfing and the skill of researching

Skill of questioning resources

Why?

Open Internet—free, unregulated

Subscription Internet

For fee-regulated


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Step 2 – Book Catalogue - Online

Books are reliable ~ they give a broad overview

Watch for current enough date

Select

Location



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ReadPlease 2003This award winning text-to-speech software was developed in Canada and has an excellent free version with excellent pronunciation and natural sounding voices.

http://www.readplease.com




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Create a “just right” book list

http://www.lexile.com/findabook/studentinfo.aspx?




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Research Skills

Do not send students boldly where you have not gone before!


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Research Skills

  • Strip Method of Research developed by Paul Kay and Sally Bradshaw from the TDSB

  • Use different coloured of paper for each source

  • Put strips in envelope

  • Paste onto chart paper

  • Students learn to distinguish between different sources of information


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Stripping Jot Notes

  • Students cut out and organize jot notes

By Paul Kay and Sally Bradshaw TDSB


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Tracking Envelopes

  • Students organize their work using a tracking envelope and to track teacher-student conferences

By Paul Kay and Sally Bradshaw TDSB


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Gr. 5 Student Sample

  • Only 4 categories covered

  • lots of information in each category

  • Variety of resources used

  • No resource list!

By Paul Kay and Sally Bradshaw TDSB


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Grade 6 SampleScience: Diversity

  • Students who finish early are permitted to illustrate their project

By Paul Kay and Sally Bradshaw TDSB


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Model, Model, Model

  • Modeling online reading and researching skills helps!

  • It’s about process and skills!

Marking Scheme

  • Simple to say, “If it’s not from a subscription, it’s not being marked.”


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21st Century School Library Media Centers are:

  • where information is accessed and delivered

  • where teaching and learning takes place


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