Content Management System (CMS) Employee Central.

1. Content Management System(CMS)Employee Central. Learning Objectives: To learn all the basics, including governance, about Halliburton’s Content Management System (CMS) and what CMS provides for Halliburton’s single-entry portal -- Employee Central.

2. What is Content Management? • Content Management is a broad term referring to applications and processes to manage Web content, document content and e-commerce-focused content. • Managing content includes the steps to design, create, implement, modify, archive, review, approve and deploy.

3. Halliburton Intranet Discovery… what employees said “It is a vast source of information, if you know where to find it.” “…too Houston-centric…” “It’s a garden full of weeds.” “I don’t rely on HalWorld.” “I don’t think to use HalWorld first.” “No one owns HalWorld.” “ There’s no solid process for managing content.” “We need balanced governance, control with flexibility” Source: AGENCY.COM

4. Employee Central will generate significant value in comparison to our current environment 2003 2004 Transformational Efforts Primary Result: $ = Cost Savings P = Productivity Gains

5. Overview • After extensive evaluations, Halliburton chose Interwoven as the application for the enterprise-wide Content Management System -- CMS • Interwoven leverages our enterprise-wide taxonomy • Interwoven compliments our Plumtree Portal • Interwoven’s key components: • TeamSite “WebDesk” (application user interface) • Metatagger (web-based tagging interface) • Workflow notification (e-mails) • Sample actions (roles): • Review Documents • Tag Documents • Approve Documents

6. What are the benefits of CMS? • Enterprise-wide Benefits: • Lower costs by standardizing our content management processes • Single source for internal and external content • Increased content quality • Other Benefits for CMS Users: • Complete content management process flow • One content source (to maintain) for multiple venues • Taxonomy enhances search capabilities, improving access and reuse • Process improved, with streamlined content to portal delivery • Features such as Email Notification – to renew, update, and remove content – Preview Capability, Greater Report Generating, and Versioning/Rollback

7. Future Benefits • Additional content creation sources • Live content editing for additional Content Owners/Authors • Continuing reduction in costs associated with duplicative content

8. Challenges • This is a new application • There is a learning curve • Effort will be needed to prepare/update existing content • A new approach to classifying – an Enterprise-wide Taxonomy

9. Content has a Lifecycle • Maximum expiration date is 1 year • Content Owner is notified 4 weeks prior, 2 weeks prior and upon expiration Review Archive Destroy Concept Create Revise Distribute Publish Review Approve Key Content Actions within CMS

10. CMS Components • Templates • Workflows • Roles • Metadata

11. CMS Templates • In CMS, templates are for Web-based content • Templates allow the separation of content from presentation • There are two types of templates: • Data Capture Templates (DCT) – to enter content • Presentation Templates – to present content • By separating content from presentation, content can be created once and presented in multiple locations • This is one of the keys to “single-source content, controlled and managed by business owners.” Presentation Template -- Example Data Capture Template -- Example

12. CMS Workflows • Workflows automate the processes of the content lifecycle, defining dates when content is reviewed, archived, or destroyed • Various people (roles) get involved, such as content authors, content owners, and content approvers

13. CMS Roles

14. Taxonomy CMS Metadata (data about data) General • Title • Description • Content Type • Access Control (Security) • Content Administrator • Content Author • Content Owner • Site Administrator • Legal Approver Subjects • Location • Organization • E&P Lifecycle • Business Process • HSE Equipment & Materials • Product Groups • Tools & Components • Oil, Gas, Chemicals and Lubricants • Customer Challenges • Other Materials & Equipment Administrative Data • Launch Date • Review Date • Expiration Date • New Technology Commercialization Start Date • Allow this file to be indexed for search? • Taxonomy Suggestions Taxonomy Taxonomy

15. Document Template CMS and the Portal – Employee Central CMS Portal Content Repository (versions) Workflow (tag, approve, publish) Published Version

16. Tagging Quality = Better Web Presentation Content Migration--ExistingContent TaggingEnhancement Evolution of Content Tagging 100% 80% CMS Lifecycle Tagging Quality/Content Presentation 50% Month X Month X + 60 days Time Conceptual Representation

17. SummaryEmployee Central. What about governance? How can you prepare?

18. Why is CMS governance necessary? What about governance? “What is your biggest portal challenge”? Governance Organizational issues 71% Portal design issues 23% Forrester Research Report Making Enterprise Portals Pay Implementation issues 15% Technology Portal server function issues 6% Definition of Governance • Governance is a structure of shared ownership and accountability for strategy, development, and operations • Employee Central will provide a platform for integrated service delivery across Halliburton • Therefore, there is not one owner of all business applications, or a natural owner within most organizational structures

19. Technology *Content Owner BD & Marketing *Content Owner PSL 1 *Portal Manager Operations *Content Owner Technology *Content Owner BD & Marketing *Content Owner Division Level IT Focal Point PSL 2 *Portal Manager Operations *Content Owner Single-source content, controlled, managed, and owned by PSLs Technology *Content Owner BD & Marketing *Content Owner PSL 3 *Portal Manager Operations *Content Owner The key components of Employee Central align with the business How can you prepare? support Human Resources Human Resources Development Communications Real Estate Marketing and Strategy Marketing/Pricing Global Account Management Business Development and Strategic Technology Health, Safety and Environment Quality Procurement and Manufacturing Information Technology Legal Finance *Part-Time Roles (Portal managers, Content owners, Authors/SMEs)

20. There are many pieces that must fit together for Employee Central How can you prepare? Portal Security / Administration / Tracking Role / Workflow-based / Personalization / Branding My Workplace Communities Workgroups Organizations Collaboration Content - CMS Identity Mgmt Info Retrieval Doc Sharing Threaded Discussions Web Content Mgmt Doc Mgmt Digital Asset Mgmt User Profiling Single Sign-on Search Taxo-nomy Expert Locator App Sharing Instant Messaging Business Process Automation Multichan. Access Applications… Sub-Portals… Wireless Access (e.g. PDA) Mobile Access (on/offline) = Employee Central components in this presentation = Other IT initiatives to compliment the Employee Central

21. Thank You CMSEmployee Central. community pages only