MARKETING AND THE ORGANIZATION'S PURPOSE. You will understand:. The purpose of an organization is to get and keep customers. To keep customers you must deliver valued services, at attractive prices and conditions, to enough customers to make those prices and conditions possible.
Creation of value for customers by means of the product and every aspect of its enjoyment and use, acquisition, and production.
Human resource management
Competition is between networks, not companies.
The winner is the company with the better network.
Spreading rapidly throughout the world
The organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’ well-being.