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Social Media Marketing Essentials for Farmers: Maximizing Reach and Engagement

In this resource, Mary Peabody and Beth Holtzman from UVM Extension share crucial insights on leveraging social media for farming businesses. Discover tips, success stories, and strategies for effective social media marketing.

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Social Media Marketing Essentials for Farmers: Maximizing Reach and Engagement

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  1. Social Media & Marketing: What farmers need to know Mary Peabody & Beth Holtzman, UVM Extension March 2014

  2. Marketing 101 “If your product is not cheap it better be unique…”

  3. Marketing 102 “If your product is unique you better have a story”

  4. The story matters… https://www.youtube.com/watch?v=XrJjfDUzD7M

  5. About SM & Marketing • 93% use SM for business • 70% have used FB to gain new customers • FB, Twitter and Google are top 3 sites • Time on SM apps/hour – 16 minutes (US) • 71% of SM users are accessing via mobile devices • 47% of Americans report FB is #1 influencer of purchases (24% in 2011)

  6. Success story

  7. Pro’s of SM • Gain access to new audience(s) • Efficient in terms of time/money • Low-cost entry • Fast launch • Increases your geographic reach

  8. Downsides • Time and Space boundaries • Requires time and effort to stand out • Different way of communicating • Rapid growth and change make it challenging to figure out where to invest • RoI can be hard to measure

  9. Strategies for success • Have a plan • Set goals/targets • Set aside time • Learn the rules • Do not make it about selling • Be fun/Have fun • Track progress

  10. Questions? Comments? Thanks!

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