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Font Families and Design Principles for Effective Graphic Design

Learn about the 3 major font families and key design principles for creating visually appealing graphics. Understand how to use proximity, repetition, alignment, and contrast effectively in your designs to engage your audience.

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Font Families and Design Principles for Effective Graphic Design

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  1. Font Families • There are 3 major font families: • Serif – font with a foot. Example: Time • San serif – font without a foot • Example: Aril • Fun – all other fonts. Example: Giddyupstd Design Principles • Proximity • Keep items that are related with each other together, keep others far, far away. • Do NOT leave a blank line between a story’s title and the story. • They are related, keep them together! • Use white space to provide distance between unrelated items. Aisha Mahmood April 16, 2013

  2. Repetitions • Aim for consistency. • Repetition will strengthen the reader’s sense of recognition. • Repeat elements throughout your document. • Alignment • There are 4 alignments: • Left – Use for large blocks of text that need to be read. This is a traditional style. • Right – Use for tittles and small amounts of text. This funky. • Centered – Use for titles is formal. • Block – use in newspapers. • Contrast • Visual attraction on the page. • Keep elements the same or very different. • Make darks dark and light items light. • Place dark text on a light background and light text on a dark background. • Make big items bigand small ones small.

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