Transmedia Storytelling • Henry Jenkins • presented by Julie Katz
Types of Transmedia • narrative • branding • spectacle • storytelling • performance • games
Transmedia Storytelling • has the purpose of creating a unified and coordinated entertainment experience • In other words...a story gets taken across a bunch of different mediums. Like a movie, you start with a pitch, then a script, then its all over the place. The narrative of the film is represented in each of these places. • Each medium makes its own contribution the the story • Franchises- more mediums better than story?
Storytelling vs. Branding • Storytelling can provide a backstory, new insights, different character developments to an existing fictional universe • example: a bunch of sequels like American Pie • Branding refers to franchise merchandising, doesn’t deep experience of the fictional universe • example: Sugary Sweet StormTroopers • Interaction with stuff=interaction with the story • Action Figures: use narrative as dialogue in play
Adaptation vs. Extension • Adaptation reproduces a narrative to a new medium with minimum changes • example: Harry Potter Movies • Extension expands our understanding of the original story by introducing new elements • example: Spamalot
Spreadability vs. Drillability • Spreadability is the capacity of the public to engage in circulation of a media thereby making it more valuable • In other words, it means a narrative has the potential to be talked about and spread like wildfire which means people want it. • example: Youtube Phenomenons
Spreadability vs. Drillability • Drillability is a characteristic of media that encourages “forensic fandom” • In other words, its a narrative that people are not just going to talk about, they’re going to be obsessed with it and dig deeper to understand the fictional universe beyond what is given to them • example: Star Wars, Star Trek
Spreadability vs. Drillability • Spreadability means more viewers, less digging • Drillability means less viewers, more digging • Both equal some form of profit. • We’re living in a world where we can search for new narratives to be interested in and once we find one, have the ability to find multiple mediums to get deeply involved in it. • examples?
Continuity vs. Multiplicity • Continuity is keeping the same narrative across all mediums it is involved in. This is a payoff for fans’ investment in the story, it doesn’t change. • Multiplicity offers alternative versions of fiction, new character developments • Fans can find pleasure in the retelling of stories and new perspectives • But, this can be a threat to the original story
Good continuity and multiplicity or bad? FUNNY HOW THEY ALL LOOK THE SAME
Good continuity and multiplicity or bad? ATTACK OF THE DISNEY SEQUEL BAMBI II: TEENAGE ANGST?
Credits • http://ourenclave.files.wordpress.com/2008/07/batman_begins-poster.jpg • http://www.firstshowing.net/img/incredible-hulk-poster-big.jpg • http://www.impawards.com/1991/posters/hook_ver2.jpg • http://www.thecinemasource.com/moviesdb/images/news/News_Lion_King_Disney_Sequel.jpg • cinderella2dreamsmp.jpg
Henry Jenkins Blog • http://www.henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html