1 / 21

Exploring Web Design

Exploring Web Design. Chapter 1. Objectives. Develop a new perspective of the WWW Learn what makes a website good or bad Discover how to apply objective rules to subjective matters Begin to deconstruct the elements of a web page. Perspective. WWW is full of poorly designed webs

yule
Download Presentation

Exploring Web Design

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Exploring Web Design Chapter 1

  2. Objectives • Develop a new perspective of the WWW • Learn what makes a website good or bad • Discover how to apply objective rules to subjective matters • Begin to deconstruct the elements of a web page

  3. Perspective WWW is full of poorly designed webs Our pages can be well designed

  4. Critiquing Websites (1) • You are a web user • Watch for other people’s mistakes • Pay attention to what you like/dislike

  5. Critiquing Websites (2) • Questions to ask: • Do I like the way this site looks? • Can I tell what the site is about? • Does the design seem appropriate to what the site is about? • Can I find what I’m looking for easily?

  6. Critiquing Websites (3) • Don’t limit yourself to websites. Look at the layout and design of: • Newspapers • Magazines • Textbooks

  7. Consider Your Audience

  8. What is your message? • The WWW is a communication tool • Ask: • What message are you sending? • Will they understand the message? • How am I expressing the message?

  9. About Colors When viewing or creating websites ask: • How do the colors make me feel? • Can I read the text? • Are the colors loud or dull? (eye candy vs. bland corporate) • Do the colors look good together?

  10. Your Opinion You may have an opinion about a website. That’s great, but try to substantiate your likes/dislikes objectively using your training. Be specific!

  11. Getting Technical

  12. Web Color Limitations • 3 colors: Red, Green & Blue (RGB) • These three colors, in various combinations, are capable of creating millions of colors. • 216 colors in common between Windows and Macs • No longer an issue

  13. Raster Images (1) • JPEG, BMP, GIF, TIFF, PNG • Also called bitmapped images • Composed of pixels • Windows displays 96 dpi pixel resolution • Do NOT scale well

  14. Raster Images (2)

  15. Vector Images (1) • WMF, EWMF, SWF, PDF • Composed of dots and vectors • They scale well (enlarge) • Have independent resolution

  16. Dithering

  17. Common Web File Formats • JPEG • GIF • PNG • SWF • PDF

  18. JPEG • Joint Picture Experts Group • Lossy • Highly compressed • No transparency channel • 16.7 million colors • Used for photos and gradients

  19. GIF • Graphics Interchange Format • Lossless • Highly compressed • Have a transparency channel • 2 to 256 colors • Can cause banding in flesh tones/gradients • Used for logos and images with few colors

  20. PNG • Portable Network Graphics • Lossless • Highly compressed • Tranparency channel • Create raster and vector images • Still not used as widely and JPEG/GIF

  21. Animation • JPEG’s do not animate • GIF and PNG may be animated • Animation increases file size • Take longer to load • Use ONLY where appropriate to grab attention

More Related