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M-Commerce in ECommerce: Insights on Emerging Trends

Unlike eCommerce, m-commerce or mobile commerce is a barely-heard term these days. However, it is important to be in the realisation of the significance of the concept of m-commerce, especially in the context of eCommerce. M-commerce is the most preferred channel for eCommerce brands and businesses. This is evident in how shopping apps in smartphones have become more popular than their counterparts in the form of websites commonly used on bigger devices like computers, tablets, or laptops.

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M-Commerce in ECommerce: Insights on Emerging Trends

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  1. M-Commerce in ECommerce: Insights on Emerging Trends While e-commerce has been a buzzword for years, m-commerce (mobile commerce) is rapidly gaining ground as the preferred channel for businesses. With the increasing popularity of smartphones, shopping apps have become more accessible and convenient than traditional web-based platforms. Your Retail Coach shares insights into emerging m-commerce trends in the MENA region, highlighting the growing significance of this technology. The Rise of Mobile Shopping Smartphones have become indispensable for daily life, and their integration with the internet has revolutionized various industries, including retail. From accessing expert advice to shopping online, smartphones offer unparalleled convenience and accessibility. While smartphones currently dominate the m-commerce landscape, emerging technologies like smartwatches, VR, IoT, and AI have the potential to disrupt this trend. If these technologies can enhance the shopping experience and reduce costs, they could redefine the way we shop. Voice Commerce and M-Commerce

  2. Voice commerce is a strategic tool that can significantly improve customer experience. Features like voice-based instructions in delivery apps simplify the ordering process, making it more convenient for customers. Voice commerce has the potential to revolutionize last-mile delivery solutions in the MENA region, streamlining operations and enhancing customer satisfaction. Beyond smartphones, voice commerce can be integrated with other devices like smartwatches. As these devices become more sophisticated, we may see the emergence of new terms like "w-commerce" to describe shopping via smartwatches. Social Commerce: A Powerful M-Commerce Tool Social commerce has emerged as a facilitator of m-commerce. By integrating shopping features into social media platforms, businesses can reach a wider audience and leverage the popularity of these platforms. While social commerce offers many advantages, it also presents challenges like algorithm changes, intense competition, and the need for creative content. The Future of M-Commerce Augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) are playing an increasingly important role in m-commerce. As smartphones become more powerful and these technologies evolve, we can expect to see even greater integration and innovation in the mobile shopping experience. About Your Retail Coach Your Retail Coach is a leading retail and e-commerce consulting firm with a proven track record of success. With over 10 years of experience and a global footprint, they have helped hundreds of clients across various industries achieve their business goals. Their expertise in m-commerce consulting enables businesses to leverage this technology to drive growth and innovation.

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