Arrowplan

2. Reserva Ambiental tejuacu Reserva Ambiental tejuacu project pArt 1 Projectoverview • Arrowplan

4. Environment: maintain and foster the development of rare forests and species • Education: an open site for students and teachers where they have a direct contact with some important works of nature • Economic: a new proposal for financing environmental reserves • Research: a natural laboratory for universities and the scientific community Reserva Ambiental tejuacu project

5. Reserva Ambiental tejuacu project Mata atlantica Mata Atlântica is a set of forest ecosystems, very rich from the ecological, cultural, medicinal, etc, viewpoint; where the common element is the exposition to humid winds from the Atlantic Ocean.

6. Corresponded to over 1 000 000 Km2 (12% of Brazilian territory) and is today reduced to 50 000 Km2 (5% of its initial area) • 80% of Brazilians live in its areas generating about 80% of Brazilian GDP • Largest biological diversity in the planet • 50% to 70% of its plants are found only there • Today, any small destruction may mean an irremediable harm. Reserva Ambiental tejuacu project Mata atlantica

7. Reserva Ambiental tejuacu project Mata atlantica

8. Located in Aldeia – ChãdaTábua in the city of São Lourençoda Mata, state of Pernambuco, Northeast of Brazil • Over 150 thousand species of trees distributed on over 2 hectares • Recognised as a National Reserve part of the National Natural Assets. Reserva Ambiental tejuacu project

9. Maintenance and improvements in the Reserva do TejuaçuReserve • Education • Research Reserva Ambiental tejuacu project objectives

10. Direct Marketing and Public Relations • Strategic Co-operative Partnerships • The Virtual Reserva do TejuaçuReserve Reserva Ambiental tejuacu project strategy

11. “Adopt a Tree” Program • Environmental Tourism • Environmental Education and Research • Events Reserva Ambiental tejuacu project actions

12. Institutions (schools, universities and research centres) • The city of Moreno and European partners (in particular through URB-AL program - European Commission) • Networking with the Al-Invest (EU) members in particular for support to environmental events Reserva Ambiental tejuacu project Strategicpartnerships

13. Base for “Adopt a Tree” program • Important marketing factor • Switching costs Reserva Ambiental tejuacu project Virtual reservas ambiental tejuacu

14. The website • Funding • Marketing • Switching Costs • “For all ages” Reserva Ambiental tejuacu project Adopt a treeprogram

15. A natural second step from “Adopt a Tree” • Mata Atlântica marketing • Funding Reserva Ambiental tejuacu project Environmentaltourism

16. Schools • Universities (Federal University of Pernambuco) • Long Distance programs Reserva Ambiental tejuacu project Education

17. Al-Invest - European Commission - event (Arrowplan and Citpar): 2003 • Business Meetings • Educational meetings Reserva Ambiental tejuacu project events

18. Reserva Ambiental tejuacu project questions 7º58’33,01”S 35º01’37,77”O

19. Reserva Ambiental tejuacu project contacts Project basecamp Loteamento Lagoa Azul, Quadra 29, Lote 3 Rua Assis Cintra, sn, São Lourenço da Mata / PE / Brasil acb@cbet.com.br +55 81 95264410 / 98233241 / 86018210 / 91930614

20. Reserva Ambiental tejuacu project contacts Europe

22. Reserva Ambiental tejuacu project Mata atlantica