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Sample Clinical Research Study Advertising Options and Budget Estimates

Sample Clinical Research Study Advertising Options and Budget Estimates. [ Includes Radio, Cable and Online] 9.1.11. Spot Radio Advertising. :60 radio message Radio ad production = $ 4,500 for one announcer and one patient or doctor (similar to Michigan Difference radio ads)

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Sample Clinical Research Study Advertising Options and Budget Estimates

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  1. Sample Clinical Research Study Advertising Options and Budget Estimates [Includes Radio, Cable and Online] 9.1.11

  2. Spot Radio Advertising • :60 radio message • Radio ad production • = $4,500 for one announcer and one patient or doctor (similar to Michigan Difference radio ads) • = $2,225 for announcer only • = $0 for live or recorded reads by radio station personnel • 1-week schedule = $7,179 • 3-4 week lead time • Includesstations targeting adults 40-80 years of age such as:

  3. Traffic Radio Advertising • :10 Traffic radio spot can be tailored to each audience and has no production fees. It allows for flexibility to run a different messaging on different stations (1-2 stations can be omitted). • 20 spots/wk for $2,436/wk (minimum) • 30 spots/wk for $3,654/wk • 40 spots/wk for $4,872/wk

  4. Cable TV Options • Soft Systems • Wayne #22 andAnn Arbor #1 • $4,724 total/week • Interconnect • Covers the entire Detroit Media Area • $12,667/week • Production costs: Simple, basic motion graphics, voice overs and stock music = ~$6,000 (Additional “talent” costs if doctor or patient is on-camera) • 4-5week lead time for production and media negotiations • Daytime, Weekend Daytime, and Late Night dayparts (with emphasis on Late Night)

  5. In-Text Online Advertising • Identify keywords/ phrases in articles with significant relevance to X study • Target Southeastern Michigan (50 mile radius outside Ann Arbor) • Links to study details page or other web site • $10,000 for 2-month schedule • Approx. 3,300 clicks throughout campaign In-Text Format - Ad appears when user mouses over text link within article. UMHS pays only once user clicks on the ad.

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