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HOW TO ANALYZE A CASE STUDY

HOW TO ANALYZE A CASE STUDY. So What is a Case Study analysis?. “separation into parts” “examination of a thing to determine its parts or elements” “…..with a view toward prescription” Analytical processes used in medicine, auto repair, business turn around More than simple description.

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HOW TO ANALYZE A CASE STUDY

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  1. HOW TO ANALYZEA CASE STUDY

  2. So What is a Case Study analysis? • “separation into parts” • “examination of a thing to determine its parts or elements” • “…..with a view toward prescription” • Analytical processes used in medicine, auto repair, business turn around • More than simple description

  3. Case Study Key Phrases • Describes an actual situation in narrative form • Requires a decision of a problem or opportunity • It’s not a problem necessarily with a “unique” solution • There are different alternatives

  4. Case Study Key Phrases • Describes an actual situation in narrative form • Requires a decision of a problem or opportunities • It’s not a problem with a “unique” solution • There are different alternatives • Critical thinking/Innovation key

  5. Steps in Doing Case Analyses 1. Identify dimension of problem or opportunity 2. What caused problem/opportunity to exist? • Possible solutions to the problem 4. What is the “best” solution and why? Describe Diagnose Frame prescription options Prescribe

  6. How Will Case Analysis Work? • Seven Cases will be Assigned This Semester (plus a trial run with Nest Fresh Eggs) • Encourage multiple readings of each case over a series of days • Take lots of notes • Look at other resources where possible

  7. Preliminary Memo • 1-1 ½ pages long • Typically in bullet fashion with short comments • Follows Five Step Case Study Process • Problem or Opportunity • Causes of problem/opportunity/factors-trends • Alternative Solutions • “Best” Solution and why? • Plan of Implementation • Encourage preliminary observations on competition, financial analysis, SWOT, etc. – describe, diagnose, frame and prescribe • Must be your own work for individual memos • Grading is based on application of unit concepts

  8. In-Class Discussion • Class-led discussion of the case following the five step order • We measure participation plus quality of participation • Preliminary memos are due at the beginning of class – come prepared with additional notes – solution ideas, pros and cons of various alternatives • Take notes on the discussion – your final memo should reflect the discussion points of the day.

  9. Final Memo (for Unit Cases) • A final memo is prepared for the case based on • Your preliminary analysis • The in-class discussion from the day of the case • A maximum 5 page final memo – one from each group only - is submitted shortly following the discussion day – see syllabus for due dates • 11 pt font, double spaced, 1” margin • Follow the 5 step format for evaluating each case • Grading is based on application of unit concepts

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