1 / 35

Determining a Platform to Fit Your Goal Social Media Series: Part 1 of 4 ILTA Webinars

Determining a Platform to Fit Your Goal Social Media Series: Part 1 of 4 ILTA Webinars. Natalie Alesi @ legalerswelcome @ kraftkennedy www.kraftkennedy.com Linkedin.com/in/ nataliealesi alesi@kraftkennedy.com. Session Hashtag # ilta. What are we going to talk about?

york
Download Presentation

Determining a Platform to Fit Your Goal Social Media Series: Part 1 of 4 ILTA Webinars

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Determining a Platform to Fit Your Goal Social Media Series: Part 1 of 4ILTA Webinars Natalie Alesi @legalerswelcome@kraftkennedywww.kraftkennedy.comLinkedin.com/in/nataliealesialesi@kraftkennedy.com Session Hashtag #ilta

  2. What are we going to talk about? Internal and External Social Media Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  3. Law firms, lawyers and clients are using social media: • Externally: raising brand awareness, establishing expertise, and business development. • Internally:employee communications, collaboration, knowledge management, internal processes and workflows. Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  4. How do I… • …determine which platform is best for my firm, my department, my practice or me? Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  5. The Internal Socials Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  6. Know what technology is available • Know what technology your firm owns • Know what technology is being used by your attorneys and staff • Know what technology is being used by clients • Understand users mobile habits • Understand users current knowledge on the technologies • Establish sponsors in your firm • Establish a focus group • Understand business needs and where communications fit into that need • Let it grow organically, but strategically • Think outside the box Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  7. Biggest Challenge? Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  8. Generation Now? Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  9. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  10. What happens when a node breaks? Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  11. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  12. Know what technology is available • Know what technology your firm owns • Know what technology is being used by your attorneys and staff • Know what technology is being used by clients • Understand users mobile habits • Understand users current knowledge on the technologies • Understand users personality types • Establish sponsors in your firm • Establish a focus group • Understand business needs and where communications fit into that need • Let it grow organically, but strategically • Think outside the box Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  13. Case Study: Penn State needed to launch a new social intranet. (And it needed to be done in 7 weeks.) Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  14. Purpose, but no social network Clear purpose and social purpose social No purpose, not social All social, lacks purpose Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Bevin Hernandez – Penn State – Presentation E20 Conf

  15. Session Hashtag #ilta

  16. Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  17. Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  18. Christopher Finn, VP Microsoft E2Conf Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  19. http://www.youtube.com/watch?v=0Y6aceiLzCI&feature=share&list=TL26vJGeB9bekFX6GR-FrlV-tcxfqhO4CAhttp://www.youtube.com/watch?v=0Y6aceiLzCI&feature=share&list=TL26vJGeB9bekFX6GR-FrlV-tcxfqhO4CA Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  20. The External Socials Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  21. How do I… • …determine which platform is best for my firm, my department, my practice or me? Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  22. Research a practice, your competition, your clients, your new hires. Everything has gone digital. Everything. Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  23. Depth Strategic Goal Evolve Reaction time Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  24. Media rich Depth Text Fast Slower Time Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  25. SWOT Analysis Firm, Department, Practice Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  26. Content Calendar Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  27. Media rich Depth Text Fast Slower Time Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  28. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  29. Christopher Finn, VP Microsoft E2Conf Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  30. Current in Social Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  31. Pulse replaces LinkedIn Today News Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  32. Twitter is publically traded Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  33. JPMorgans #AskJPM is an Epic #Fail Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  34. Get a sponsor • Educate those on the team, stakeholders • Conduct interviews with your ‘people’ • Align with firm business strategies to social channels • Understand what is currently being done on an individual and practice level with social technologies • Talk and engage with your clients • Client Online Analysis • Competitor Online Analysis • Understand the differences in platforms and audiences • Research and brainstorm ideas • Find the Magic Quadrant • Resource – Gartner Magic Quadrants Checklist Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

  35. Natalie Alesi @legalerswelcome@kraftkennedywww.kraftkennedy.comLinkedin.com/in/nataliealesialesi@kraftkennedy.com Join us for Social Media Series Part 2 December 19 at 12 pm ETCreating Community and Engagement on Your Platform

More Related