The Engel Initiative. Sponsored by the University of Tennessee at Chattanooga. Joe Engel … “knew in order to spike fan interest, he’d have to offer more than a baseball game to a nation full of unemployment and despair. He had to offer entertainment, a sense of prosperity and hope.” .
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the University of Tennessee at Chattanooga
“knew in order to spike fan interest, he’d have to offer more than a baseball game to a nation full of unemployment and despair. He had to offer entertainment, a sense of prosperity and hope.”Steve MartiniThe Chattanooga Lookouts & 100 Seasons of Scenic City Baseball
Establish the WinningTeam that will own/drive the project
OPENING DAY APRIL 15, 20??Getting “There” from “Here”
(Specialists & Experts)
5 to 7 Community Leaders
(Engel supporters everywhere)
Everyone who cares about this project and wants to help make it happenThe Winning Team
Provides strategic direction, policy, high-level decision-making; helps secure funds
Individuals accountable for getting the work done. University staff, public resources, contract services, community volunteers
Responsible for project implementation and coordination
How much? By when? Funding in place prior to visioning session
Business Plan $
Marketing/PR Strategy $
Renovation Costs $
Project Management $
Visioning Session $
Defines what Engel will become; creates public excitement & commitmentInitial Project Requirements
Create a common vision for the future of Engel Stadium as a historical and community resource linked to UTC’s Sportsplex. The session will also define the strategic elements required to launch the vision and the Coaching team to sponsor its success.