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The Now Factory. IM Sales Enablement. Value Accelerators on a Best In Class Platform Video Introduction & Fit Product Overview Our Stakeholders & Value Proposition Signposts that our Product is Required Resources to Support You.

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im sales enablement

The Now Factory

IM Sales Enablement

slide2

Value Accelerators on a Best In Class Platform

Video Introduction & Fit

Product Overview

Our Stakeholders & Value Proposition

Signposts that our Product is Required

Resources to Support You

slide3
Why IBM and TNF? Unique Combination of Platform capability with Out of the Box Applications Delivering Accelerated Value

The Now Factory Use cases targeted on business value and stakeholders

Vantage

Multi-dimensional

Analytics

Smartworks

Netezza / BigInsights

Datastore

Sourceworks

Customer centric

Data Collection

Smartworks

Streams

Orchestratation

Watson foundation Big data & Analytics platform

Pre-integrated value accelerator with faster time to value

Fast Structured data

(Netezza)

In Flight triggered data

(Streams)

Unstructured

Patterns and discovery

(Big Insights)

Predictive models and patterns (SPSS)

Personalisedtargetted campaigns

(Unica)

product video

Product Video

Vantage

Multi-dimensional

Analytics

Smartworks

Netezza / BigInsights

Datastore

Sourceworks

Customer centric

Data Collection

Smartworks

Streams

Orchestratation

What IS that Productized Stack

slide6

Value Accelerators – A key stone in an analytics foundation

The Now Factory

Value Accelerator stack

Vantage

Multi-dimensional

Analytics

Analytic Platform

  • Meeting specific telco needs
  • Faster time to value
  • Lower integration costs
  • Higher product margins
  • A Key Stone in the Watson Foundations

Smartworks

Netezza / BigInsightsDatastore

Sourceworks

Customer centric

Data Collection

Smartworks

Streams

Orchestratation

Productised

Value

Mobile

Network

slide7

The Now Factory: Integrated Value - Plug and Play

The Now Factory

Value Accelerator stack

IBM Watson Foundations Big data & Analytics platform

Customer-

facing

systems

Actionable insight

Vantage

Multi-dimensional

Analytics

Analytic Platform

1

6

6

Smartworks

Netezza / Big Insights

Datastore

Streaming data

Policy

changes

Continuous

feed sources

Sourceworks

Customer centric

Data Collection

Stream Processing

Smartworks

Streams

Orchestratation

Network-

facing

systems

Predictive

model

deployment

(Probe, network events, location, CDR, XDR,..)

Feedback

2

Predictive Analytics

Historical analysis data

Data Governance

Feedback

  • Demographics
  • Segmentation
  • Location
  • Past Actions
  • Propensity
  • Scores
  • Behaviors

5

Data Repositories

3

Data Integration

Big data analytics

Warehouse

(structured/unstructured)

Analytics

Visualization

Reference

data

(Application and usage data, customer data, external [social, third party]...)

Summaries

Drill-downs

ETL / ELT

4

Discovery

Mobile

Network

IBM Information Integration & Governance (IIG)

slide8

Q1 14

Q2 14

Q4 14

Efficient Operations

New Services & Revenues

Smarter Networks

Engaged Customers

Drivers

Network Troubleshooting

Network Troubleshooting

Customer Care

Customer Care

CEM

CEM

Service Assurance

Service Assurance

Location Based Services

Location Based Services

Real-time Marketing

Real-time Marketing

Network Planning

Network Planning

Customer Behaviour Analysis

Customer Behaviour Analysis

Campaign Design

Campaign Design

Customer Value Management

Customer Value Management

Use Cases

Visualisation

Operational GUI

COGNOS

Unica

Application

Structured Data Store

Real-Time Analytics

Unstructured Data Store

UMTS & LTE

UMTS & LTE

Analytics

Netezza

Big Insights

Streams

UMTS & LTE

Mediation

Adaptation

Mediation

Streams Mediation

UMTS & LTE

Sourceworks

Data Sources

Mobile NW

BSS Sources

Network & OSS Sources

Customer Voice

customer journey 1
Customer Journey #1

Mixed delivery models combine platform with OOTB value

Create and deliver smarter services

Transform operations

Build smarter networks

Personalize customer engagements

Mixed delivery model: platform flexibility + Vertical Value

More

Vertical

Value

Slices

Vertical

Value

Slices

Partners

Projects

Additional

Horizontal

Capability

Additional

Horizontal

Capability

Horizontal

Platform

Capability

3

1

1

4

2

IBM Partner

Vantage CM & SM for LTE

Vantage CM & SM for UMTS

SPSS + Unica

customer journey 2
Customer Journey #2

Mixed delivery models combine platform with OOTB value

Create and deliver smarter services

Transform operations

Build smarter networks

Personalize customer engagements

Mixed delivery model: platform flexibility + Vertical Value

More

Vertical

Value

Slices

More

Vertical

Value

Slices

Projects

Additional

Horizontal

Capability

Additional

Horizontal

Capability

Horizontal

Platform

Capability Deployed/Offered

3

1

4

2

IBM Partner

Network Analyzer & VoLTE

Slice of AAP e.g. Netezza

Vantage CM

product overview

Product Overview

Vantage

Multi-dimensional

Analytics

Smartworks

Netezza / BigInsights

Datastore

Sourceworks

Customer centric

Data Collection

Smartworks

Streams

Orchestratation

Resist the Urge to Pigeon Hole!!

the knowledge value chain
The Knowledge Value Chain

Solutions

Vantage

Multi-dimensional

Analytics

Smartworks

Datastore

Sourceworks

Customer centric

Data Collection

Smartworks

Orchestratation

sourceworks hardware accelerated analytics
Sourceworks: Hardware Accelerated Analytics
  • Customer correlation in-flight and per user feeds
  • OTT App categorization & pattern signature recognition
  • Real-time access to events
  • Service specific analytics

Sourceworks

Customer centric

Data Collection

smartworks immediate insight
Smartworks: Immediate insight

Application Access

  • Multi-dimensional data sets created to provide real time insight
  • Distributed orchestration, mediation, aggregation and enrichment
  • New Behavioral and experience metrics created

Smartworks

Datastore

Smartworks

Orchestratation

Multi-dimensional data sets

Mediation Cluster

Processing

blades

Med 1

Med 2

Med 3

Data sources

applications out of the box value
Applications: Out of the box value
  • Vantage Suite of Stakeholder orientated work flows and use cases built-in
  • Smartfeeds to higher order analytics
  • Drill down and drill up from packets to people and back

Vantage

Multi-dimensional

Analytics

slide17

Basic Info:

Customer

Male

Demographics:

29 Years old

High Spender

slide18

John Cooke

Basic Info:

Customer

Male

Demographics:

29 Years old

High Spender

Interests:

Football Fan

slide19

John Cooke

Basic Info:

Customer

Male

Demographics:

29 Years old

High Spender

Interests:

Football Fan

Facebook

slide20

John Cooke

Basic Info:

Customer

Male

Demographics:

29 Years old

High Spender

Interests:

Football Fan

Facebook

Usage Profile:

You Tube Experience Poor

- Throughput poor

slide21

John Cooke

Basic Info:

Customer

Male

Demographics:

29 Years old

High Spender

Interests:

Football Fan

Facebook

Usage Profile:

You Tube Experience Poor

- Throughput poor

Gaming Experience Good

- Latency Excellent

slide22

John Cooke

Basic Info:

Customer

Male

Demographics:

29 Years old

High Spender

Interests:

Football Fan

Facebook

Usage Profile:

You Tube Experience Poor

- Throughput poor

Gaming Experience Good

- Latency Excellent

Location

- Problem Cell

John Cooke

Basic Info:

Customer

Male

Demographics:

29 Years old

High Spender

Interests:

Football Fan

Usage Profile:

You Tube Experience Poor

- Throughput poor

Location

- Problem Cell

slide23

John Cooke

Basic Info:

Customer

Male

Demographics:

29 Years old

High Spender

Interests:

Football Fan

Facebook

Usage Profile:

You Tube Experience Poor

- Throughput poor

Gaming Experience Good

- Latency Excellent

Location

- Problem Cell

We gather detailed Customer Experience and Usage Data

delivering value to network operations
Delivering Value to: Network Operations
  • Delivers significant operational efficiencies by enabling faster and more intelligent troubleshooting.
  • Enables smarter prioritisation of effort by giving full visibility of customer impact of network issues.
  • Reduces operational costs by combining the value of multiple systems in a single system.

Real Use Case: Smarter Triage of Alarms

Integration of customer and network data in a single system is enabling The Now Factory’s customers to prioritise network alarms by number of customers impacted rather than by network errors.

delivering value to network planning
Delivering Value to: Network Planning
  • Provides baseline for data volumes and throughput in the network for both 3G and 4G network technologies
  • Monitor and track traffic-growth drivers – devices, apps and customer segments.
  • Enable before-and-after analysis for network capacity upgrades.

Real Use Case: Back-Haul Investment

Using Vantage, a customer was able to identify Cells where throughput was flat-lining at the top-end of the throughput scale – further analysis showed backhaul constraints were limiting max achievable throughput in the cells.

The customer used this information to justify investment in backhaul capacity – and used Vantage to show the improvement in achievable throughputs in the cells afterwards

delivering value to customer care
Delivering Value to: Customer Care
  • Delivers better customer engagement by providing immediate context of customer issues to care agents.
  • Delivers reduced costs and happier customers by enabling faster resolution of customer issues.
  • Provide operational efficiencies by reducing the number of costly unnecessary escalations to higher layer support.

Real Use Case: Reducing Complexity for Care Agents

Our solution is in used by 3000 care agents at a large UK CSP. The system provides the agents with fast insight into customers’ web and video experience, by reducing complex network measurements into a simple score.

corporate management teams
Corporate Management Teams
  • Provides visibility of the experience of each corporate account – in near realtime
  • Allows CSPs to differentiate themselves from competitors in winning new accounts, and account retention.
  • Allows CSPs to keep on top of issues affecting key corporates and to better engage and manage these accounts.

Real Use Case: Device problems

Key Corporate reported serious issues with their data service. Using Vantage the CSP was able to localise the issue to individuals with a specific handset model – root cause of problem identified within the day –

Result: Happy Customer

stakeholder marketing
Stakeholder: Marketing

How do we help?

delivering value to marketing
Delivering Value to: Marketing
  • Improves NPS and Customer Satisfaction by providing deeper insight into the drivers of those KPIs.
  • Delivers better customer engagement and successful campaigns by enabling better segmentation of the customer base based on data services behaviour
  • Enables design of successful new services through immediate insight into internet trends and drivers of customer behaviour.

Real Use Case: Better Targeting

Our solution has delivered fourfold improvements on normal campaign success rates by using application usage patterns to better target customers. A tariff campaign using this approach achieved a 400% better conversion rate.

signposts1
Signposts
  • Customer Experience
  • Service Management
  • Network Monitoring
  • Customer Care
  • Advanced Network Planning
  • LTE
  • Internet Service Monitoring
  • Customer Profiling
  • Throughput
  • Over The Top app analysis
  • Data Monetisation
  • Customer Insights
  • Targetted Marketing
  • Corporate Account Management
slide40

Sales Leadership Team

Contact Details on the TNF Community – email, number of each person

Over 50 people in the Sales Team to support you

slide41

People

Aengus Wright

Keith Curran

Emmanuel Doubinsky

Ken Jackson

Brian Searl

Olivier Guibert

collateral
Collateral
  • The Now Factory Community Link on Connections – w3
  • Any problems contact: Fiona.phillips@ie.ibm.com
  • COMING SOON:
    • Big Data and Analytics Community
    • IMAZ – working with ICONS to create a Sales Kit
    • Telco Industry enablement through Info Mgmt Sales
    • Bluewash workstream of Collateral
  • Link to The Now Factory Community is:
    • https://w3-connections.ibm.com/communities/service/html/communityview?communityUuid=2f1afaf5-ddeb-4ae6-8b61-35b8d16bfe71#fullpageWidgetId=Wba61abfa32f6_462d_b5f0_0320324075ad&section=folders
demos
Demos
  • Live & Complete Product Demo
    • Laptop Based
    • Hosted in TNF Offices
    • Hosted in TSL La Gaude for MWC
    • Arranged through TNF Sales Team
  • 3 Stakeholder Videos
    • Vantage for Customer Care: Service and Customer Manager
    • Vantage for Network Operations: Network Analyzer
    • Vantage for Marketing
    • Available from Collateral Repository
rappid trial
RAPPID Trial

Extremely Powerful Sales Tool to CLOSE deals

Show the Customer NEW insight into the customer’s usage & experience of a subset of their network in 3 weeks

Full Product Capability in one appliance

Available through the TNF Sales Team for well-qualified opportunities (not for qualifying – for closing)

Final Presentation

Workshop

3 Weeks

communication to sales
Communication to Sales
  • Inside Channel
    • Bi-Weekly Webex to Sales
    • Product Roadmap Updates
    • Use Cases from POC’s
    • Sales Tools Launch
  • Monthly Bulletins
    • Email to Sales listing and links to
      • New/updated Product Collateral
      • New/updated Use Cases this month
      • Updated Use Cases
  • To Participate
    • Contact Fiona.Phillips@ie.ibm.com