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Enhancing Rural Businesses with ICT: STEMS Project Overview

This project aims to create Information and Communication Technology-based service enterprises in rural areas via STEMS, offering various services to enhance rural businesses. The STEMS model integrates market and technical information servers with financial services servers at the village retail level, benefiting farmers, traders, and micro-entrepreneurs. The business model involves collaboration with micro-finance institutions, agri-business companies, government agencies, and NGOs. The project timeline includes consultation, prototype development, field trials, and roll-out, with a budget allocation for different stages. The scalable models developed will boost transactions, productivity, and employment opportunities in rural areas.

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Enhancing Rural Businesses with ICT: STEMS Project Overview

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  1. Information and Communication Technology Based Rural Business Project Subodh Kumar Gupta December 1, 2001

  2. Outline • Objective • STEMS not Branches • Services by STEMS • How would it work? • User Segments • Business Model • Schedule • Budget • Benefits

  3. Objective To develop models for Information and Communication Technology based service enterprises in rural areas e.g. PCO-ATMs

  4. STEMS not Branches! • In the old days, (even now) banks and companies did business through • Branches. • Now, we propose to do it through • STEMS - Synergetic Terminals offering Electronic Multiple Services

  5. Services by STEMS • Collection of electricity bills, revenue, etc. • Application, disbursement and repayment of loans • Deposit and withdrawal of savings • Insurance Services • Agricultural information – clinic, weather, prices • Land records, other documents • All these are already being done by projects like • AP e-Seva, BASIX-POT, NFCL iKisan.com, ITC Soya Choupal and MP Gyandoot. • Our proposal is to integrate these at the village retail level with a business model.

  6. How Would It Work? • Market and Technical Information Companies such as ITC and Dhanuka will own and operate • Market and Technical Information Servers (MaTIS) • Financial Services Companies like ICICI and BASIX will own and operate • Financial Services Servers (FINeSS) • STEMS will act as retail outlets for both • market + technical information and • financial services transactions

  7. MaTIS Uploading local data Downloading As needed STEMS Response Relevant Information STEMS STEMS Request for Information Registration Response Market & Technical Information Response

  8. FINeSS, Response E-receipt Request STEMS STEMS E-Passbook Registration Updated e-passbook Printed Receipt Customer Financial Transaction Credit, Savings and Insurance Services STEMS

  9. User Segments • Farmers • Traders • Micro-entrepreneurs Service would be designed to ensure access to • Small and Marginal Farmers • Small and petty traders • Women • Illiterate people

  10. Business Model • Village level services by micro-e-ntrepreneurs • Backbone provided by specialist agencies • Micro-finance institutions (e.g. BASIX) • Agri-business companies/associations (e.g. SOPA) • Government agencies (e.g. Agri extension dept) • NGOs (e.g. PRADAN) • MaTIS and FINeSS owned and managed by specialist agencies on profit sharing basis. • STEMS operated by the micro-e-ntrepreneurs on revenue sharing model

  11. Schedule • 3 months to Study and Consultation with potential MaTIS and FINeSS owner/operating companies/agencies • 3 months prototype testing in lab condition • 3 months field trial of the model • 1 months for fine tuning & review • 2 months for roll-out in the field

  12. Budget in Rs Lakhs • Study and Consultations 5 • Prototype Development 10 • Field Trial 10 • Fine Tuning & Roll out 5 • Total 30 (Plus an office to operate in Bhopal and fellowship to the proposer)

  13. Benefits • The assignment will produce scalable models for ICT based service micro-enterprises. If replicated, • These will facilitate the transactions and increase productivity of lakhs of farmers and other rural producers • Thousands of STEMS micro-e-ntrepreneurs will get employment and sustainable incomes • Hundreds of Companies’ rural operation will become commercially viable

  14. Thank You Suggestions welcome to subodh@fulbrightweb.org

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