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Communicating Sustainability in different cultural context : Experience from KAIL Indonesia

Communicating Sustainability in different cultural context : Experience from KAIL Indonesia. Catharina Any Sulistyowati Kuncup Padang Ilalang Kompl. Giri Mekar Permai IV/ Blok C-18, Bandung 40619 INDONESIA. KAIL Vision & Missions.

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Communicating Sustainability in different cultural context : Experience from KAIL Indonesia

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  1. Communicating Sustainability in different cultural context: Experience from KAILIndonesia Catharina Any Sulistyowati Kuncup Padang Ilalang Kompl. Giri Mekar Permai IV/ Blok C-18, Bandung 40619 INDONESIA

  2. KAIL Vision & Missions KaiL is a non-profit-organization, which create conducive-environment to increase personal and organizational capacity for transforming society. Vision: • The establishment of dynamics of fair and equal society and all creatures. Missions: • To develop conducive-environment for supporting agents for transforming society through training and assistance. • To develop a community of transformative society. • To develop an alternative discourse about society’s problems.

  3. KAIL Activities • Training and workshop on: • Knowledge • Personal Development • Peer mentoring group • Community/Group Proces Facilitation: visioning, planning, evaluation, team building

  4. What have we learned about communicating sustainable development?

  5. Level of perspectives Systems Thinking: New way of seeing Leverage できごと Events Expand time horizon Behavior patterns See the whole, including the intangible Structure Model Mental The roots of actions Modified from Systems Thinking Module by Sustainability Institute, USA & Change Agent, Japan

  6. For the last 7 years we focus on:- facts/events- analysing trends- understanding structurebut not very much onunderstanding mental models

  7. The result was: We were successfully creating awareness of sustainable development issues, but We hardly creating fundamental and significant change that is needed for sustainable development

  8. Why? Reason 1 The way we promote sustainable development are: • Focus on the data, rationality, which is processed in our conscious mind. • Our subsconscious mind might have different beliefs. Sometimes we know that something good in our head, but we have hardtime to act according to our new knowledge/awareness  we feel powerless.

  9. What is Mental Model? • Deeply ingrained assumptions, generalizations, pictures, images or stories that determine how we understand the world and how we take action. • Paradigm, mindset, worldview, perspective, belief system • Sometimes, we realize that consciously, sometimes, we don’t.

  10. “Believing is Seeing” Say, What is a sheep doing up in clouds? Modified from Systems Thinking Module by Sustainability Institute, USA & Change Agent, Japan

  11. Belief system (Life Script) • Interaction of peope with their complex environment (was developed since we were small children) will create belief system (Life Script). • Belief = ideas + agreement.

  12. Our brain • Consists of : • 12% conscious mind • 88% of subsconscious mind Mammalian brain is the place of the subsconscious mind

  13. Examples • We want to promote activities that reconnect children with nature. Reason: nature is good and loving nature is very important for child development and environmental conservation. but • People think that nature is a dangerous place and we need to stay as far as possible from nature. Implication: learning in nature is dangerous for children.

  14. Why? Reason 2 • An organization/group working with different mental model can go no where. • They get trap into endless debate about what is important and should be done. • The energy does not go to action, but to the debate. • Sometime, debate is necessary, but when it comes to action, it really need to have same clear undertanding about the problems and the approaches for solution.

  15. How different mental model creates different actions? Learning from biogas case

  16. Some Data • A lot of cow dung is not use in the village • It create unpleasant smells in the village and polluting the water in the village • The cow are mostly owned by richer farmer. The more cow they have, usually the richer they are. They get the money from selling the cow milk. • Vegetable farmers are the poorest in the area. Sometimes they take the cow dung for their fertilizers, if they do not have money to buy chemical fertilizers.

  17. Problem formulation • Environmental problem: waste management • Socio-economic problem: poverty

  18. How two different mental model create two different actions: - Let’s use biogas as a way to make profit/new source of income for cow farmers - Let’s use biogas as a way to create social equity

  19. Some comparisons

  20. All mental models are wrong (not complete/not perfect) • Being wrong is not a problem as long as it is useful • Not knowing it is wrong is the problem Source: Richiro Oda’s (Change Agent, Japan) slide presentation @ KAIL workshop on Ladder of Inference, Bandung, 2009.

  21. Dialogue • Talk and think what matters “here and now“ together by creating a safe container • Important principles: • Suspend one’s mental model • Listen • Respect • Voice your mind and heart Source: Richiro Oda’s (Change Agent, Japan) slide presentation @ KAIL workshop on Ladder of Inference, Bandung, 2009.

  22. How can we identify mental model?

  23. The Ladder of Inference Action Context And Model Making conclusion Data interpretation Data selection Data available Modified from Sustainability Institute Lecture Slide Presentation on Ladder of Inference @ Donella Meadows Leadership Fellows Program, batch 3, 2007-2008.

  24. Ladder of inference I do action based on what I believe I have certain belief about the world I make several conclusion What I believed influence the way I select the data in the future I make assumption based on what I have learnt in the past I learn some understanding (personally & culturally) I select several data from what I have observed Data that can be observed and my experiences Modified from Sustainability Institute Lecture Slide Presentation on Ladder of Inference @ Donella Meadows Leadership Fellows Program, batch 3, 2007-2008.

  25. Exercise: Group discussion • Choose one sustainable development initiative you would like to promote. • Think about mental models of the people that will be supportive of your initiative? • Think about mental models of the people that might be against your initiative? • Try to indetify some communication strategies to make them change their mental models that are against your initiative.

  26. Share your group findings in the plenary

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