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16 th of July, 1999. Creation of New Industry by Digital Convergence. By Takashi Kubota, Hitachi, Ltd. Table of Contents. 1. Transition of Industries From “Past” to “Future” 2. Typical Example of Digital Technology 3. Core Technology and Applications 4. World Electronic equipment Market

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table of contents
Table of Contents

1. Transition of Industries From “Past” to “Future”

2. Typical Example of Digital Technology

3. Core Technology and Applications

4. World Electronic equipment Market

5. Acceleration of Industry Development & Conclusions

from past to present

PAST

PRESENT

From Past to Present

Audio Cassette Recorder

Calculator

Consumer

Electronics

LD Player

Analog/Digital Technology

Facsimile

TV

PC

Radio

Information Technology

Telephone

Communications

OHP

Stereo Set

VCR

Transceiver

<Partial Overlapping>

<Chaos>

Analog Technology

Analog/Digital Technology

from present to future
From Present to Future

PRESENT

FUTURE

Consumer

Electronics

Digital Convergence

Consumer Electronics

Information Technology

Communications

Information Technology

Communications

<Partial Overlapping>

<Completely Integrated>

Analog/Digital Technology

Digital and Related Technology

typical example of digital technology dvd digital versatile disc 1
-Typical Example of Digital Technology-DVD (Digital Versatile Disc)(1)

Size 12cm / 8cm

(0.6mm two discs bonded)

Capacity 4.7GB/side/layer

(7 times bigger than CD)

Max. 17GB/2 sides, 2 layers

Movie/studio quality 135min.

Data/10 years of a daily newspaper

e.g. Financial Times

slide6

DVD (Digital Versatile Disc)(2)

Objectives ・ Full product compatibility

・IT & CE application

Read only, recordable, rewritable, random access

Format Created by 17 Companies

including IT & CE industries

and motion picture industry

USA, Europe, Asia and Japan

Promotion DVD Forum, 204 companies

slide7

DVD player

DVD recorder

ROM

VIDEO

Disc camera

DVD-RAM drive

RAM

RW

DVD-ROM drive

Car navigation

Multimedia PC

Web device

DVD library (300MB)

DVD Creates New Business

emerging dvd market
Emerging DVD Market

World DVD Market Forecast

DVD-RAM

DVD-ROM

DVD-Video

(Unit: Millions of U.S. dollars, Data: EIAJ)

core technology

Entertainment

Interoperability HAVi

Electronic program guide

Copy protection

Embedded CPU/Real time OS

Digital AV I/F

Image/audio compression & expansion

MPEG, JPEG, MP3

Digital recording

Coding & decoding

Digital modulation & demodulation

Error correction

Display devices

Core Technology

Contents distribution

Graphical user I/F

Electronic commerce

Encryption & decryption

Cryptography & authentication

Water mark, data hiding

CDMA

World Wide Web

Internet protocol TCP/IP

HTML

IMT-2000

Computers &

Peripheral

Communications

Core Technology
technologies applications

PDP

Digital

camera

DVD-Video

Home

theater

Disc

camera

D-VHS

Digital STB

Multimedia PC

Image comp.

& exp. (MPEG)

Digital AV I/F

Contents distribution

DVD-ROM/RAM

Software

Digital

mod.& dem.

Digital recording

Electronic money

Core Technology

Encryption

User I/F

LSI

Internet/Intranet

Color

printer

PC

Digital

cellular

phone

Display

Embedded CPU

Web device

Data projector

PDA &

H/PC

Technologies & Applications

Entertainment

LCD

monitor

Computers &

Peripheral

Communications

world electronic equipment market
World Electronic Equipment Market

(123%)

1.6

(129%)

1.3

Consumer Electronics

(110%)

1.0

0.9

Computers

Communications

Others

Unit: Trillions of U.S.dollars (Source: EIAJ)

acceleration of industry development
Acceleration of Industry Development

- High speed expansion of the industry through

digital convergence

- New products derived from integration of industries

- Creation of new market

- Participation of different countries in

various related industries

- Rapid development in every country in the world

conclusion 1
Conclusion (1)

The new IT industry resulting from the integration of information technology,consumer electronics and communications will benefit users all over the world in the 21st century and continue to develop extremely quickly and at a global level.

conclusion 2
Conclusion(2)

The key phrase is:

“Integration of three industries through Digital Convergence”.

conclusion 3
Conclusion(3)

Japan has contributed to the world in the manufacturing field (mainly in production efficiency and product quality.)

Hereafter, we will try to provide a truly rich life for people all over the world at home, in the community and on business by utilizing Digital Technology to the utmost.

slide17
E=MC

3

3

Economic growth = Merger of C

Consumer electronics

Computer

Communications