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Commercialising Software Products

Commercialising Software Products. A Perspective P resented by Liz Swanston, Managing Director. Hampton The Value Catalysts. Proven Strategies Delivered Results Tested Frameworks.

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Commercialising Software Products

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  1. Commercialising Software Products A Perspective Presented by Liz Swanston, Managing Director

  2. Hampton The Value Catalysts Proven Strategies Delivered Results Tested Frameworks Hampton provides New Zealand businesses with the means to commercialise software products for the global marketplace. Based on proven international success, Hampton has developed a unique system that releases the true commercial value locked within organisations. The game of chess clearly demonstrates the importance of using proven strategies to achieve the result. Hampton provides organisations with a tested framework to enhance business operations and deliver software products to market in the quickest and most profitable way.

  3. Commercialising Software Products Systems and Processes Repeatability Accelerated Growth • What is meant by Commercialising Software Products? • “ Developing/enhancing an organisation’s internal systems and • processes to support the accelerated growth in product sales.” • Parallel versus Serial processes • Selling/Implementing/Supporting a product multiple times to multiple customers concurrently.

  4. Key Success Factors Structured Approach • Scalability • Lessening product ‘time to market’ • Repeatability • A structured approach enables scalability and repeatability in a reduced a timeframe.

  5. Key Results Intellectual Capital Intellectual Property Shareholder Value • PeopleIntellectual Capital • ProcessBusiness Best Practice – repeatability • ProfitMargin on revenue 20 – 30% (The value of packaged software products versus widgets)

  6. Case Study Centre of Excellence Product Champion • Early Stage Company • Inventor • Angel Investors • Product concept/prototype • No Product/Market alignment • No Business processes • No Software Development processes • Limited Intellectual Property Management

  7. Key Issues • Understanding the concept of commercialisation: • Release-based product, not bespoke. • The importance of R & D being separated from operations • Flexible product architecture, configuration, parameterisation • ‘Cookie Cutter’ implementation process • Implementations run in parallel not serial. Well structured not iterative. • Continuous business improvement • Capture the value within the process and achieve repeatability. Release-based ‘Cookie Cutter’ Capturing the Value

  8. Key Issues Market Awareness Setting Expectations • Think Global/Big not Local/Small – impact of market size, distance from market, culture, language. • How to maximise the effectiveness of the marketing/sales process and to minimise the impact on development and implementations. • Control the client, don’t leave the client to control you. • Set expectations up front of how you do business, take ownership for the process. This establishes a framework to increase your chances of success.

  9. Hampton’s Approach Hampton uses a four-step approach to release the value of your information technology capability. The Chess Game We work with you to understand your existing capability and your needs. The Strategy We identify opportunities to gain a greater return from your investment. The Move We provide systems to take advantage of your strengths and to address potential risks. The Result We enable your organisation to utilise our processes for the ongoingdevelopment of your business. Visualise the end-game The Challenge Intelligent Manoeuvres The Win

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